英语论文网

nt countries have different explanations. The American Advertising Association gave this definition “Advertising is a kind of people’s transmission which should pay the money, the final purpose is to spread information and to transfer intended feeling to the consumers and then reap the profits.”(Cui 1) In 1985, China called advertising a way to spread information, the purposes are to promote the sale of goods and work force, to influence people, to get the support of government, to promote a kind of undertaking本论文由英语论文网www.51lunwen.org整理提供 or other responses.
According to George and Michael Belch, advertising appeals “refer to the basis or approach used in the advertisement to attract attention or interest consumers and to influence their feelings toward the product, service or cause.”(Mueller151).  The advertising appeals employed should be consistent with the values and taste of the target audience. Advertising is an information and activity, which should pay the money. Firstly, as part of commercial activity, advertising has the features of putting and producing. Secondly, as part of informational transmission, advertising information must be perfect, but all of these should be ensured by cost. Thirdly, the advertising companies should seek profits so that they can live and develop.

Advertising is a kind of information which should be treated with special act. However, advertising is different from pure art, it is closely related to industry and society. In different periods, advertising has different ideas, medias, and tactics and so on, all of these take shape special persuasion and effect. “Advertising is a part of selling market, it is a selling activity that one business or person or organization pay money for publicizing one kind of special ideas.”(Rothschild 8)
Advertising can be classified into two types. One is called narrow sense 
advertising. It only refers to c本论文由英语论文网www.51lunwen.org整理提供ommercial advertising which advertising persuading customers to buy products and make profits through advertising. Another called broad sense advertising. It refers to all kinds of advertising, including commercial or non-commercial advertising.
In a word, the concepts of advertising mainly refer to face all customers and transmit information of products to them, then guide them to buy these products.

B. The History of Advertising
Advertising is the product of commercial economy. Advertising appeared with the beginning of producing and exchanging of goods. The earliest advertising in the world is oral advertising, which is called selling advertisement. In servile society, goods should be exchanged so that people displayed all the goods and shouted to attract customers. Several millenaries ago, every street was full of the sound of selling the slaves and livestock in Ancient Greece and Rome. These were the most primitive forms of advertising.
In feudal society, as the development of production, label became another format of advertising. Label is symbolistic type, for example, a mule drags the mill stands for a bake house in Ancient Rome. In Medieval England, a waving arm stands for the shop of goldsmith. In China, flag, with a word of “Alcohol”, stands for pub at that time.
The contrivance of printing initiated the epoch of advertising. In Beijing Museum of History, there is an advertising copper which is from Jinan which is the earliest printing advertisement in the world. There are not onl本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。