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SIGNIFICACE OF THE STUDY

Theoretically, a broad range of literature does exist on franchising concepts and in most instances, there seems to be gap between theory and practice in most business organizations. However, it is significant to find out the practicality of the literature in real life situations. It is essential therefore, to carry out this study in order to find out whether in reality the ideas provided by literatures are actually revolving around management issues and applied to business organizations.

The findings of this study will assist a wide range of stakeholders interested in franchising business including the government, private sectors, and local authorities to increase the general understanding and knowledge of franchising particularly in the food sector. To the researchers, academicians, it helps deepen further research in business development who will be interested in franchising in the future.

RESEARCH AIM AND OBJECTIVES

The main aim of this dissertation is to investigate how franchising play an essential role in retail business growth and expansion in the food industry.

Research Objectives

In order to achieve the above stated aim, the following objectives will be specified:

Analyze the impacts and importance of franchising (business format) on organizations (business) growth and expansion.

Assess the benefits of franchised businesses on the socio-economic growth of the economy.

To determine whether economic conditions affects the success of franchising as a strategy for business growth and expansion.

Investigate the importance of the franchisee-franchisor relationship on the business growth and expansion.

Examine the risks involved in the franchising relationship.

Examine the effects/impacts of globalization on franchising as a business growth and expansion strategy.

To make suggestions and recommendations based on the findings elicited by the study.

THE SCOPE OF THE STUDY

The study was carried out in London covering using one of the McDonald's restaurants as the study area. The content of the study was to understand how franchising contributes to business growth and expansion in retail business sector.

THE STUDY AREA

London is one of the cities of England; it is the capital city of England and the United Kingdom. It has 32 boroughs, of which 13 are in the inner London and 19 constitute the outer London. (Office for National Statistics Online). Web2cited.

It is a growing city spreading out and swallowing many villages and towns in the south east of England. Because of this, there are many conflicting definitions of London and Greater London and the population of London varies accordingly. As the capital city, London本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。