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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-30编辑:felicia点击率:30032
论文字数:11060论文编号:org201505260006533996语种:英语 English地区:马来西亚价格:免费论文
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摘要:这篇论文主要介绍OSM品牌的品牌价值及市场营销方式,希望大家通过这篇文章的阅读能够深入了解市场营销相关知识。
Quality assurance and Engineering
In larger company that are in web Development Company such as Google, Facebook, YouTube or any other more, or a company that produces software, a Quality Assurance engineer in short is QA is needed is ensure all system or program works perfectly and its function are going according to plan. All maintenance functions are performed by QA engineer. One of the job of a QA is software testing it is involve in software testing, examine the server which the user normally don't see. A QA engineer is to find out errors to it can be fix before it happens. They trouble shoot any errors that a user can make.
Future Plans
Having a future plan for the company will help its business and future and current employees with useful guidelines as well as a direction for the company. Future plans are needed as well as to ensure that there is sustainable growth for the company. OSIM put much emphasis on ‘Leadership, Innovation and Execution' of which these three elements will engine its future growth. Some of the future plans are to continue to build a sustainable growth, profitability and positive operating cash. OSIM is recognised as a leading brand in an independent survey conducted by international market research company, Synovate, and supported by International Enterprise Singapore (IE Singapore), OSIM came up as the Number 1 Healthy Lifestyle products brand in consumers' minds across Asia. OSIM, as a brand, has become the global leader in the provision of healthy lifestyle products. It wished to develop and design new products for healthy lifestyles that are aimed at improving the overall well-being of its customers. OSIM will continue to build its brand based on its consumer's health. As Asia's leading branding, OSIM aims for greater heights as to become a global leader brand as well in provision of healthy lifestyle products.
As almost all of the companies would seek to increase their profits. It also the same with OSIM and they wished to increase their profits as well. In order to achieve higher profits, one of the ways is to increase their product sales, they planned to open up more retail outlets in every countries that they have set their presence in. This is due to OSIM sales are dependent, to a large extent, on the number of point-of-sales outlets and their advertising and promotion efforts, and may be affected by consumer demand for its products in the various markets that OSIM operate in, which may be brought about by political, economic and social changes. North Asia, comprising China, Hong Kong and Taiwan, has become an important market for OSIM, accounting for a substantial 59% of the company's gross sales (OSIM Sets New Records, Eyes TDR & Greater China Growth, 2011). This contribution was expected to grow even further if OSIM's China expansion plans in 2011 do come into materialisation. Specifically, the company plans to add another 50 to 80 OSIM outlets in China this year to its existing 270. OSIM also wished to venture out the developing markets. It will continue to build its brand based on its customers' health in the coming years. As for short term plans, OSIM will continue to have road shows in the future as often as possible and 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。