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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-02编辑:lgg点击率:6643
论文字数:38120论文编号:org201308021046284844语种:英语 English地区:中国价格:$ 66
摘要:从以下几方面可以看出,本研究的意义。首先,利用评价理论来分析英语商业广告文本和评价理论在广告文本中的探索整个应用程式,将有助于进一步发展的评价理论和拓宽其应用在不同文本类型的愿景。
1.2 Data collection and research method
In order to carry out this research, 50 English commercial advertising texts havebeen chosen randomly through different sources. Some are from American magazineslike Readers' Digest?,others are from some books devoted to advertisements. Given theaim of the research, all the 50 English commercial advertising texts are in theProblem-Solution pattern.In this thesis,both quantitative method and qualitative method will be applied to dothe research. The quantitative analysis will be used to get the distribution of appraisalresources in the ‘problem’ part and the ‘solution’ part respectively. Based on thedistribution of appraisal resources, subsystems of the Appraisal theory will be used towork out the distinctive features in terms of appraisal meaning in the 'problem' part andthe 'solution' part. And then the author will try to give the underlying reasons for thosefeatures by exploring interpersonal relationship between the advertisers and potentialcustoms and explaining how the appraisal resources are used to express the advertisers'attitudes and standpoints. All these parts belong to qualitative analysis.
2. Literature review
This part will give a review of existing studies on advertisements, discourse patternsand the Appraisal theory. There are various types of advertisements and this thesisfocuses on English commercial advertisements. We begin with a review of the previousstudies on advertisements. Then attention will be given to the studies of discoursepatterns, especially the Problem-Solution pattern. In the third part, the author will give adetailed review of previous studies of Appraisal theory both at home and abroad to findout what achievements have been made and what remains to be discovered in order topave ways for analysis in part three. Finally, a summary will be made to prove thenecessity and originality of present study.
2.1 Advertisements
2.1.1 Definitions and classifications of advertisement
When it comes to the definition of advertisements, the author finds it difficult tosearch enough definitions given by other scholars. Instead, a definition of "advertising" isprevailing in various books or papers related to the study of advertisements. However, wecan never deny the difference between advertisements and advertising. According toOxford Advanced Learner s English-Chinese Dictionary (OALD 2004),“adver本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。