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‘The debate frame'
According to Hertog and McLeod (2001), the debate frame exhibits the ideological conflicts. However, this frame may not be suitable for the case of Thailand Red Shirt protests. Although, there are many serious controversies, divergences and conflicts between the Red Shirt protesters and the Thailand government, all of those do not rise to the level of ideology. No matter Red Shirt or Yellow Shirt, no matter Abhisit's government or Thaksin's government, they all have similar cultural value and ideology. In fact, the substantial reason behind their conflicts is the power. They fight against to each other in order to seize power. Hereby, the conflict between the Red Shirt protester and the Thailand government are not supposed to be the ideological conflicts. The debate frame is not common in the news coverage of Thailand Red Shirt protests.

The usefulness of ‘framing analysis'
Dietram (1999, p.104) regards framing as ‘the construction of social reality' and framing is powerful to shape people's interpretation and perception of social reality. As Hertog and McLeod (2001) writes ‘frames determine what content is relevant to discussion of a social concern' (p.142), that is to say, certain information which is picked and stressed by the frame may become a popular social issue. While, the facts omitted by the frame are irrelevant to the public discussion. By this way, a huge amount of information is categorized into varied frames. Hertog and McLeod (2001) also indicate that framing not only has the power to define ‘the roles varied individuals, groups, organizations, and institutions play' (p.143) but also can organize and associate diverse values, beliefs and behaviors. Most important, framing analysis can display the substantial principles, value inside the content (Hertog and McLeod, 2001), which may help the readers and audiences go deeply into the text.

Conclusion  结论

This essay reviews the previous research on ‘framing' and summarizes that framing is the process of selection and salience (Entman, 1993). It employs previous framing theory to examine the specific case of BBC News online coverage about Thailand Red Shirt protest during 2009-2010 and finds out framing has strong and extensive effects on the news coverage of social protests. Finally, this essay evaluates the effect of ‘framing analysis' and demonstrates that framing is powerful to structure people's understanding of social reality.

References  参考文献

Dietram, S. (1999). Framing as a theory of media effect. Journal of Communication, 49(1), 103-122.
Entman, R. (1993). Framing: toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51-58.
Gamson, W.(1992). Talking politics. New York: Cambridge University Press.
Gitlin, T. (1980). The whole world is watching. Berkeley: University of California Press.
Goffman, E. (1974). Frame analysis: An essay on the organization of experience. New York: Harper & Row.
Graber, D. (1988). Processing the news: How people tame the information tide (2nd ed.). New York: Longman.
Hertog, J., & McLeod,D. (2001). A multiperspectival approach to framing analysis: A field guide. In Reese,S. D., Gandy, O. H., Grant, A.E. (Eds).Fra本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。