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关键词:RelationshipsNetworksASSIGNMENTINDIVIDUAL REPORT
Recommended Reading
Håkansson, H., Ed. (1982). International Marketing and Purchasing of Industrial Goods: An
Interaction Approach. By IMP Project Group. Chichester, John Wiley & Sons.
https://www.impgroup.org/uploads/books/InternationalMarketing.pdf
Håkansson, H. and I. Snehota (1995). Developing Relationships in Business Networks.
London, Routledge. https://www.impgroup.org/uploads/books/0-415-11570-1.pdf
Industrial Marketing and Purchasing Group website: https://www.impgroup.org/
Further Reading
Albaum, G., Strandskov, J. & Duerr, E. (1998, 3rd edition) International marketing and export
management (Harlow: Addison Wesley Longman Ltd)
Buckley, P.J. and Ghauri, P.N. (1999) The Internationalization of the Firm: A Reader,
Thomson Business Press
Chee, H. & Harris, R. (1998) Global Marketing Strategy (London: Financial Times)
De Chernatony L, McDonald M, and Harris F (2001) Corporate Marketing and Service
Brands: moving beyond the fast-moving consumer goods model, European Journal of
Marketing, Vol 35, No 3/4
Ford, D. (ed.) (2002) Understanding Business Marketing and Purchasing, Third Edition,
Thomson Learning
Ford, D., Gadde, L-E, Håkansson, H. and Snehota, I. (2003) Managing Business
Relationships, Chichester, John Wiley
Gatignon, H & Kimberly, JR (2004) The Insead-Wharton Alliance on Globalizing: Strategies
for Building Successful Global Businesses. Cambridge UP
Gemunden, H-G., Ritter, T. and Walter, A. (1997) Relationships and Networks in
International Markets, Pergamon
Herrera Bernal, S. M., Burr, C. & Johnsen, R. (2002) ‘Competitors networks: international
competitiveness through collaboration: The case of small freight forwarders in the High-Tech
Forwarder Network’ International www.51lunwen.org Journal of Entrepreneurial Behaviour and Research, Vol. 8
, No. 5, 239-253
Huxham, C., (1996), Creating Collaborative Advantage, (London: SAGE Publications Ltd)
Kanter, R.M., (1994), “Collaborative Advantage: Successful partnerships manage the
relationship, not just the deal”, Harvard Business Review, July-August, 96-108
Knight G (1999) International Services Marketing: review of research 1980-1998. Journal of
Services Marketing. Vol 13, No 4/5 pp 347-360
LOOY B.V., GEMMEL P & DIERDONCK R.V. (2003) Services Management. Prentice Hall
FT
Naude, P. and Turnbull, P. (1998) Network Dynamics in International Marketing, Pergamon
QUELCH, J & DESHPANDE, R ed. (2004) The Global Market: Developing a Strategy to
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