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in several distinct ways. Qualitative research is found in natural settings that illustrate human behavior. Quantitative methodology requires the inclusion of hypotheses or theories while qualitative research does not (Creswell, 2002). In qualitative research, the researcher maintains a prominent role in data collection by recording descriptive words or images rather than numbers. In addition, qualitative research relies on meanings and interpretations based on human data since the researcher interprets the participants' reality (Creswell, 2007). These assumptions, while implied by the philosophies and methodology implemented, are expressed here so that the reader and the author maintain transparency in the fundamental assumptions that guided this research.

Limitations

This study has limitations. The study is first limited by time. The research was conducted in the calendar year 2009 and is therefore limited by the relevance of this period, chronologic setting, and conditions of this socio-economic environment.

Second, the study focused solely on environmental entrepreneurs as defined herein. It cannot be assumed that all entrepreneurs behave similarly, regardless of entrepreneurial discipline. Moreover, this research may not be representative of the scientific community with regard to other entrepreneurial endeavors.

Third, this study is limited by place. This research was conducted in Ohio. The experiences and perspectives of this population may or may not provide a significant representation of the entire United States environmental, scientific, or entrepreneurial population. Because of this, this study should not be used to make judgments or generalize about other, albeit similar, individuals or groups.

Forth, the scope of this research included only the founders of environmental entrepreneurial ventures in the State of Ohio. Those who were not founders or conducted the new venture creation process while employed elsewhere were not evaluated during this study. This research was further confined to the triggers and motivations of the participants during the new venture creation process; not extraneous information unrelated to the subject at hand.

This phenomenological research focused on the essence of an experience as understood by the participants in the study to identify common themes among the study participants. The researcher analyzed the data and derived conclusions. This paradigm presents two limitations, which are inherent in all phenomenological research studies. First, the willingness of participants to honestly and openly share experiences will affect the value of the study. Second, the researcher's ability to determine themes and extract the essence of the experience could also affect the study.
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