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previous experience was inauspicious to the experience.

Some suggested the trigger to conceptualize their new venture was brought about by their need to sate personal desires such as the need to remain in the area or market, the possibilities of innovation precluded their relocation, need to stay in a known location, or other personal need. Others included statements of dissatisfaction with their previous job. For others, their recognition of an opportunity formed their decision to engage in the new venture creation process. Most agreed that entrepreneurship satisfied their motivation in best exploiting their ideation. In all cases, entrepreneurship was determined to be the appropriate means to their ends.

In the motivation to engage in the entrepreneurial process, a superficial quantitative decision-making process ensued. This decision involved the cursory examination of the costs, whether perceived or real. The decision also involved a mental consideration of the potential benefits of the endeavor. The costs were, admittedly, understated. The benefits were normally overestimated. Only one of the environmental entrepreneurs admitted thoroughly engaging in a literal assessment of the costs and benefits and none indicated they conducted background research beyond personal experience or opined word-of-mouth.

The act of engaging in the new venture creation process brought about other concerns for the entrepreneurs. The entrepreneurs believed that their scientific background was adequate to prepare them for the entrepreneurial experience. This was uniformly determined to be unfounded and mistaken. Most believed that their scientific backgrounds assisted with, in some way, decision-making, systems creation and usage, and problem satisfaction or was contributory in mitigating any technical or scientific problems. However, each provided references to the many business-related difficulties and expressed that these oftentimes exceeded any scientific challenges. The dearth of business-related or entrepreneurship-related knowledge was culpable in the myriad of problems that followed.

In the end, the decision to engage in the entrepreneurial experience was based upon a self-centered perspective. This is evidenced in the many statements of the possibility of independence, flexibility, control, or autonomy. Most suggested they were disenchanted once the act of starting their new venture ensured. Over time, this gave way to success and the possibilities became realized.

THE ESSENCE OF THE EXPERIENCE

The findings, themes, and meanings provide insight into the triggers and motivations of environmental entrepreneurs as they transition into the act of creating a new venture creation. This study identified many associations with the existing motivational, entrepreneurship, and scientific entrepreneurship literature that assists with refining the phenomenon of transitioning from scientist to businessperson and employee to entrepreneur. The following section distills the essence of the triggers and motivations of environmental entrepreneurs in the new venture creation experience.

The scientist's vision for the future provides the motivation to act in an attempt to realize the vision for the future based on the disparity between their self and their ideal self. The scientist considering a new venture is confronted with a set of equally reasonable yet colle