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. From the year of 2001 to 2010, the data has increased from 4.3% to 23.5%. By experts, based on the rapid growth rate, it may be up to 200 million cars in China in the year of 2020 (Ke, Wenli, Xiao & Songhang, 2013).
7.0 Social Change Objectives and Recommendations
The social change objectives are to promote the public bicycle in China and advocate much more healthy travel way for Chinese people. In order to complete the objectives, some step objectives should be set. For knowledge aspect, the objective is to make much more people the benefits of riding bikes, such as physics exercise, environmental protection and energy saving and so on. For the attitude, the objective is to make people to accept the bicycle travel mode and have the willing to adopt the bicycle travel mode. And the behavioural object is that Chinese people start to join in the public bicycle group.

Based on the above analysis and the theories of 4Ps, the importance of Chinese public bicycle should focus on the Product, Price, Place and Promotion. For the Product, the Global Positioning System technology should be brought to real-time monitoring of public bicycles, which can reasonable dispatch bikes in flat peak and peak between technology to fee settlement and help people to find the public bicycle station in time. For the price, it should consider on the other transport cost to determine, in order to attract much more people to use public bicycle. For the place, the Chinese public bicycle development should include: Public bicycle market planning, public bicycle rental station planning, public bicycle network planning, scheduling and management of public bicycle, public bicycle Intersection traffic optimization and so on. The marketing strategy of the public bicycle transport should be clear the public property of the public bicycle transport and should be incorporated into the ranks of urban public transport and should be the cooperation business model which is government-led and enterprise operation. In determining the existence of vehicles of the connection rental station planning should take into account the proportion of long-distance travel, the proportion of the population structure, the attraction area to transfer, the proportion of site traffic, speed and grid frequency of the transfer points, the amount of peak-hour access to bicycles and other factors. In addition, it is necessary to reinforce the channel of propaganda, so as to much more people to know the advantage of public bicycle.

References文献

Ding, Y. & Ding, Z. (2012) Model and Empirical Study on Several Urban Public Transport Networks in China. International Journal of Modern Physics, 26(15): 12500901-12500909.

Herold, E. S. (1983) The Health Belief Model. Journal of School Health, 53(1), 19-21.
Laughlin, A. J., Sheldon, D. R., Winkler, D. W. & Taylor, C. M. (2014) Behavioral drivers of communal roosting in a songbird: a combined theoretical and empirical approach. Behavioral Ecology, 3, 45-52.
Jiang, Y., Kang, L., Jin, L. & Wang, S. (2010) Optimal Design and Management of Public Bicycle System for College Campus: A Case Study in China. 2013 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, 3, 165-170.
Ke, Z., Wenli, L., Xiao, W. & Songhang, C. (2013) Traffic Congestion and Social Media in China. I