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论文题目：博客营销对中国游客偏好的影响
论文语言：英语论文 English
论文专业：Digital Marketing

字数：15000
学校国家：英格兰 England
是否有数据处理要求：是
您的学校：University of Southampton
论文用于：Master Dissertation 硕士毕业论文

补充要求和说明：
我希望论文可以设置调查问卷并且对调查结果进行一些数据分析，不至于完全理论化，希望使用SPSS软件~
 然后我想和您说说有关论文的问题。我之前有试着做一些前期工作，就是大概的literature review，还有初步的大纲我也有列出来，当时只是为了应付老师。但是现在老师找我谈了两次，估计要按照那个大概的方向做下去。我能不能把我做到的发给你，你们在我这个基础上做下去，，哪怕进行大幅度的修改(确实也需要大幅度的修改)？我知道如果完全由你们自由发挥的话，你们可能方便些，但是这样老师可能会怀疑这个东西不是我做的，因为出入太大了，所以我希望你们能在我的基础上做下去。希望你们能谅解~  > <
       还有一个问题，老师要求我下周左右(估计我最多只有7~10天时间)，他要看的我的设计出来的问卷了，所以我希望我这两天款到以后，你们先帮我把问卷做出来，然后再开始其它的，可否呢？PS:因为老师要求和我sky，所以也要预留1~2天给我看熟您写出来的东西，以免露出破绽。

       然后经过今天和老师的讨论，我对于我原来的题目进行一下补充和细化。我之前想做的方向是：博客营销对中国旅游消费者选择偏好的影响(最终题目等待初稿出来再定)。具体来说，论文希望研究旅游消费者在选择旅游目的地时，在博客方面，哪些点是他们关注的。例如，渠道啦(图片or视频)，网络credibility，口碑(更信任积极的还是消极的，来自网友的还是家人朋友的)。。。等等。而论文最终的目的是希望能提供一些有用的建议给旅游代理商，旅游公司等，提升他们博客质量，从而优化博客营销的结果。不知道这样表述是否更明了我对于这论文的要求呢？

Blog Marketing for Tourism Industry of China

 
ABSTRACT

This study examines the emergence and development of travel blog, further discussing its marketing value, running patterns and its influences on tourists’ preferences in China under the context of web 2.0.

Research questions include: (1) how blog marketing influences Chinese tourists’ travel decisions; (2) how tourism could make use of travel blog to conduct marketing? Based on the research questions, the objectives of this study could be identified, including the value of travel blog, the influencing factors, the advantages and disadvantages of the running patterns, and the suggestions to apply the blog marketing in tourism industry.

Documentary study, questionnaires and interviews are mainly employed to collect data. From documentary study, the emergence and development of travel blog could be recognized; from the questionnaire how the travel blog influences ordinary tourists could be identified; and the interviews make the results of study more sophisticated.

Through the major results, this study draws some conclusions: (1) blog is an important marketing channel in the era of web 2.0; (2) because of the characteristics and advantages, blog is vital for tourism marketing, which influences tourists with different age, job, and education background from different aspects; (3) https://www.51lunwen.org/lvyouyingyulunwentimu/2011/1212/0938343370.html there are two kinds of blog marketing patterns combining with the characteristics of tourism industry, one is blog marketing based on web portal platform, the other is blog marketing based on personal blog platform, both of them have their advantages and disadvantages.

The results of this study showed that, travel blog has its own advantages to tourism industry; however, travel blog still has some limitations, which cannot replace traditional tourism marketing at present. The blog marketing and the traditional marketing will co-exist for a long time and the best way for tourism industry is to develop both of them.

 
Table of Contents

Chapter 1 Introduction 8
1. Context 8
2. Research problems and Research objectives 10
2.1 Research problems 10
2.2 Research objectives 11
3. Research organizations 12
Chapter 2 Literature Review 13
1. Overview of Blog 13
1.1 The concept of Blog 13
1.2 Blog Categories 13
1.3 The characteristics of Blog&nbs本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。