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论文题目：Is there an opportunity for a small business selling stylish clothes for size 12 + in China?
论文语言：English
论文专业：fashion&creative economy
字数：14000
学校国家：U.K.
是否有数据处理要求：否
您的学校：Kingston University
论文用于：Master Dissertation 硕士毕业论文

Contents
Contents 2
Chapter 1 Introduction 3
1.1 Research background 3
1.2 Aims and scope of this research 6
1.3 Research significance 6
1.4 Structure of this thesis 7
Chapter 2 Fashion marketing 8
2.1 Big size clothing market in UK 8
2.1.1 Increased demand for big size clothing in UK 8
2.1.2 Market outlook of big size clothing in UK 10
2.2 Big size clothing market in US 11
2.2.1 Market demand in US 11
2.2.2 Consumer segmentation 12
2.2.3 Different brands for big size clothing 14
2.3 Big size clothing market in China 16
2.3.1 Market demand in China 16
2.3.2 Business opportunities 18
2.3.3 "+ Big ×" brand in China 20
2.3.4 Misunderstanding of big size clothing 21
Chapter 3 Research Methodology 22
3.1 Introduction 22
3.2 Research philosophy 23
3.2.1 Positivism 23
3.2.2 Phenomenology 24
3.3 Research approach 24
3.4 Research methods 25
3.4.1 Quantitative method 25
3.4.2 Qualitative method 25
3.5 Data collection 26
3.5.1 Primary research 26
3.5.2 Secondary research 29
3.6 Limitations of the research 29
3.7 Ethical issues 30
3.8 Summary 31
Chapter 4 Analyses and Discussion 32
4.1 Personal interview results 33
4.2 Survey results 39
4.3 Findings and discussions 47
4.3.1 Findings from interviews 47
4.3.2 Findings from surveys 48
4.4 Marketing strategies 49
4.4.1 Product strategy 49
4.4.2 Price strategy 49
4.4.3 Place strategy 50
4.4.4 Promotion strategy 50
4.5 Opportunities of big size clothing in China 51
Chapter 5 Conclusion and limitations 53
5.1 Main conclusion 53
5.2 Limitations 54
References 55
Appendix 60

References
Access World News 2006, ‘One Billion People Overweight, 300 Million Obese Worldwide’, Agency France Press. 19 Oct. 2006. 15 Oct. 2006.

Author ANON. ‘Fashion blast for US ‘plus’ sizes’. Available at:
https://info.hktdc.com/imn/04011502/clothing119.htm [Accessed 15th May 2010]
Author ANON. ‘Overweight ‘top word’s hungry’. Available at:
https://news.bbc.co.uk/1/hi/health/4793455.stm [Accessed 15th May 2010]

Author ANON. ‘The big size fashion marketing in China’. Available at:
https://www.yidawo.com/html/chuangyexiangmu/fushichuangye/200812/22-7696.html [Accessed 15th May 2010]

A Deloitte Research Study 2005, ‘China’s Consumer Market: Opportunities and Risks’, Deloitte Research.

Affleap 2010, ‘Is Plus Size Clothing Niche For Obese Prospering?’, available from:
https://affleap.com/is-plus-size-clothing-niche-for-obese-prospering/ [Assessed: September 24, 2010]

Brochure 2009, ‘The 2009-2014 Outlook for Women's Plus-Size Clothing in Europe’, Research and Markets.

Bryant, E 2006, ‘Plus-Size Models Gain New Ground but Fashion Insiders say Thin, Really Thing, is Still De Rigueur on Haute Couture Runways’, San Francisco Chronicle 15 Oct. 2006. SFGate. 9 Nov. 2006 < https://www.sfgate.com/cgibin/ article.cgi?f=/c/a/2006/10本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。