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论文题目：The case of NeoGenius
论文语言：英语论文 English
论文专业：MBA
字数：10页
学校国家：法国
是否有数据处理要求：否
您的学校：里昂商学院
论文用于：Master essay 硕士课程作业

The Case Analysis of Neogenius

1.0 Executive Summary
The main purpose of this report is making a decision for NeoGenius from the given options. Nowadays, competition in the e-business market becomes fiercer, it is harder for corporations to find their standpoint and take off (Amit and Zott, 2001). NeoGenius is a newly established corporation that mainly provides e-business services. It is running comparatively good in the marketplace. However, if a corporation wants to occupy the leading status in the future market, it must take some effective measures (Gavetti and Levinthal, 2004). NeoGenius is facing a very difficult question for its future development now. After prudent analysis of the economic environment and the operation conditions of this corporation, accurate assessments of this corporation and each choice will be made, then the final decision will be made.
2.0 Introduction
NeoGenius is a corporation set up in Korea Seoul in February 2000. Three of its founders have the work experience of IBM in this field and the others are talented and young programmers. https://www.51lunwen.org/humanresource/2012/0611/2310399825.html In the fast-growing e-business marketplace, NeoGenius has put forward its unique and high-end e-business software package: NeoSite for B2B, leading the consumers to rational and proper procurements through comprehensive assessments of suppliers and other services that can make the consumers maintain harmonious relationships with their suppliers. This software also helps the B2B sellers greatly. With the emergence of stronger competitors and accompanied by other internal management problems, founders of NeoGenius decided that it high time for this corporate restructuring and making big changes to transform. But now the problem is that they have four options to choose and each has its merits and demerits.
3.0 Analysis of NeoGenius and Its B2B E-business Model

3.1 The Analysis of the Economic Context of NeoGenius
3.2 The Comprehensive Assessments of the NeoGenius's Operations Condition
4.0 Assessments of NeoGenius in the Theoretical Perspective of Timmon's Model
4.1 A Brief Introduction of Timmon’s Model
4.2 Comprehensive Assessments of Neogenius through the Timmon’s Model
5.0 Analysis of the Four given Development Options
5.1 The Introduction of the Four Given Options
5.1.1 Introduction of the First Given Option
5.1.3 Introduction of the Third Given Option
5.1.4 Introduction of the Forth Given Option
5.2 Comments and Predictions on Each Option
5.2.1 Comments and Predictions on the First Option
5.2.2 Comments and Predictions on the Second Given Option
5.2.3 Comments and Predictions on the Third Given Option
5.2.4 Comments and Prediction on the Forth Given Option
6.0 An Ideal Strategy for GeoGenius
7.0 Conclusion

8.0 References
Ahammad, M.F., & Glaister, K.W., 2011. The double-edged effect of cultural distance on cross-border acquisition performance. European Journal of International Management, 5(4), pp.327–345.
Amit R., Zott C., 2001. Value creation in e-business. Strategic Management Journal, vol.22, pp.493–520.
Christensen C.M., 2001. The past and future of competitive advantage. MIT Sloan Management Review, vol.42, pp.105–109.
Claycomb C., Germain R. & Droege C., 2000. The effects of f本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。