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Dear Sir or Madam:
We really appreaciate your time spent for participating this survey. The following questionnaire is to study the brand extensions of Nokia and IBM. Your participation is quite important for this research. There is no right or wrong answers for you to choose, so just accord to your own 留学生用英语ideas and thoughts to answer these questions. We guarantee that the questionnaire information will be strictly confidential and is only used for this research but not business purpose.

Note:
For the following answers of responding questions, “No” and “Yes” separately represent the two opposite extremes of negativity and positivity of the answer; 1-2-3-4-5-6-7 represent the different extent from the extremed negativity to the extremed positivity

Please circle the most appropriate answers for the following questions.

A: for NOKIA brand
1, Are you familiar with the NOKIA brand?
NO 1-----2-----3-----4-----5-----6----7 YES

2 I trust this brand (NOKIA extends computer as its product)
 
NO 1-----2-----3-----4-----5-----6----7 YES

3 This brand satisfies me than others (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

4 This brand won’t cheat consumers (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

5 This brand is reliable (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

6 This brand eases me (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

7 Using this brand represents I have a better life taste (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

8 I could clearly depict what kinds of people are using this brand product (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

9 This brand makes me noble and respectable (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

10 Compared with other brands, using these brand products could give others a better impression. (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

11 I think I am loyal to this brand (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

12 Compared with other brands, I am willing to pay a higher price to this brand product (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

13 I always recommend this brand to my friends and relatives (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

14 If a shop does not have this brand product, I will go to another shop and buy it. (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

15 I will continue buying this brand product. (NOKIA extends computer as its product)

NO 1-----2-----3-----4-----5-----6----7 YES
B: for IBM brand
1, Are you familiar with the IBM brand?

NO 1-----2-----3-----4-----5-----6----7 YES

2 I trust this brand (IBM extends TV as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

3 This brand satisfies me than others (IBM extends TV as its product)

NO 1-----2-----3-----4-----5-----6----7 YES

4 This brand won’本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。