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论文题目：瑞士酒店管理学院酒店管理作业：Communication Plan for Beleza Spa
论文语种：英文
您的研究方向：酒店管理
是否有数据处理要求：否
您的国家：瑞士
您的学校背景：瑞士酒店管理学院 SHMS
要求字数：3500
论文用途：本科课程论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：写作要求请看附件如需详细的资料可mail我。我把上个的课件可一起传给你。谢谢

瑞士酒店管理学院酒店管理作业：Communication Plan for Beleza Spa

Executive Summary

The purpose of this report was to propose an implementable communication plan for Beleza Spa to improve the loyalty of the target customer. This report first introduced www.51lunwen.org/hotelmanagement/ the characteristics of Beleza Spa and pointed out that the target customers were SHMS students. Then the report pointed out that the current Marketing challenge was the low target customer loyalty. In order to deal with the challenge, the author developed a aim and SMART objectives of the marketing plan, proposing that using Facebook, e-mail, website, public event, these four marketing tools to implement the marketing plan. It described how to use these marketing tools. At the end of the report, it introduced the time schedule and costs of the implementation of the marketing plan.
本报告的目的是提出Beleza SPA，提高目标客户的忠诚度的一个可实现的沟通计划。本文首先介绍了Beleza温泉的特点，指出，目标客户是国际学生。然后，报告指出，目前的市场挑战是低目标顾客忠诚。为了应对这些挑战，作者开发了一个目标和市场营销计划的智能目标，提出使用脸谱网，电子邮件，网站，公共事件，这四个营销工具来实施营销计划。它描述了如何使用这些营销工具。在报告的最后，介绍了营销计划的实施进度和成本。

1.0 Introduction

The purpose of this report was to analyze the deficiencies of Beleza Spa in marketing communication, based on the characteristics of its target customers to develop a suitable marketing communication plan for it.

2.0 Current communication challenges
3.0 Target markets
4.0 Aim and objectives
5.0 Marketing tools
6.0 Gantt chart
7.0 Costing
8.0 Conclusion

References

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