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英国酒店管理课程作业：the global distribution system

Introduction

In hospitality, particularly in the lodging industry, the traditional main distribution channels were the call center and the travel agencies. Over time, other channels were created. For the most part, these new channels acted as intermediaries between the property and the global distribution system (GDS)/travel agent. The advent of the Internet led to profound changes in hospitality distribution. New business models were created, as well as online-based reservations networks, which allowed worldwide exposure to products while avoiding intermediaries such as the GDSs. For detail on this important and complex matter in today’s hospitality environment see the section on ‘Internet Channels.’ An overview of the various channels is presented next.

酒店，尤其是在住宿业，传统的主要分销渠道是呼叫中心和旅行社。随着时间的推移，其他渠道的创建。在大多数情况下，这些新的渠道作为财产和全球分销系统（GDS）之间的中介机构/旅行社。互联网的出现导致酒店分销的深刻变化。新的业务模型的建立，以及基于网络的在线预订，这让全世界的产品暴露的同时避免中介等群体决策支持系统。细节在这个重要的和复杂的今天的酒店环境质见部分的互联网渠道。”的各种渠道概述一。

Call center
Travel agents
Meeting planners, group TA, corporate TA
Tour operators and wholesalers
Consortia, affiliations, companies
Representation companies
Internet channels

Reference

Ader, J.N., LaFeur, R.A., and Falcone, M.J.(2000) Internet Travel. New York: Bear Sterns Equity Research.

Buhalis, D. and Laws, E. (2001) Tourism Distribution Channels. London: Thomson.

Burns, J. (2000) Understanding and maximizing a hotel’s electronic distribution options.

Kotler, P., Bowen, J., and Makens, J. (1999)Marketing for Hospitality and Tourism, 2nd edn. Upper Saddler River, NJ: Prentice-Hall.

Lewis, R.C. and Chambers, R. (1999) Marketing Leadership in Hospitality: Foundations and Practices. New York: John Wiley & Sons.