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经济型酒店的市场开发概念

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-15编辑:yangcheng点击率:2537

论文字数:25000论文编号:org201308141556453370语种:英语 English地区:中国价格:免费论文

关键词:经济型酒店市场开发策略旅游业

摘要:在我国旅游业快速发展的大背景下,经济型酒店的发展充满了巨大的机遇。我国的经济型酒店却一直存在供给断层,目前存在价格竞争混乱、管理模式单一、缺乏知名而大型的经济型酒店连锁集团等问题。

经济型酒店又称为有限服务酒店,其最大的特点是房价便宜,其服务模式为“B&B”。最早出现在上个世纪50年代的美国,如今在欧美国家已是相当成熟的酒店形式。

Cheap hotels also called limited-service hotel, its biggest feature is the price cheap, its service model as "B & B" (B & B). First appeared in the 50s of last century the United States, now in the United States and Europe is already quite mature hotel form. Cheap hotel concept produced in the United States in the 1980s, only in recent years in China. One of the characteristics of budget hotels are functional simplify, it is the concentration of services in accommodation, service and strive to excellence in the core, while the dining, shopping and entertainment features greatly compressed, simplify, or even no, invested significantly reduce operating costs . Cheap hotels (Budget Hotel) is compared with the traditional full-service hotel (Full Service Hotel) and the existence of a hotel Format. Cheap Hotels in the world has experienced four historical stages: germination and early development period of vigorous development, brand adjustment period and the redevelopment period, with a corresponding economy hotel market development strategy has also experienced this four times.

Cheap hotel has a huge market potential, with low investment, high return, short cycle and other outstanding advantages, "Motel (motel)", "Home Inns", "JJ Star" as the domestic economy hotel three major forces , its expansion at an alarming rate. Meanwhile, America's "Super 8", the French Accor Group's "Ibis" also have to enter the country. From the coast to the interior, the market share gradually expanded, and now has a strong platform to support networks are becoming increasingly sophisticated hotel chains, such as seven days chain, City Convenience chain, Hanting chain, chain, etc. Walker.

欧美等膳宿业发达地区在划分酒店类型时,较为普遍的一种方法是将酒店划分为:豪华型/高档酒店、中档酒店和经济型酒店。一般而言,经济型酒店提供的是相对于中高档饭店的全套服务中的有限服务一些经济型酒店只提供早餐,只有一个餐厅甚至没有餐厅。

Europe and other developed areas in the division accommodation hotel industry type, the more common method is to be divided into the hotel: luxury / high-end hotels, mid-range hotels and budget hotels. In general, the budget hotel provides is relative to the full-service upscale hotel in a limited number of hotels serving breakfast only, only one restaurant not even a restaurant. There are self-service laundry, self-service beverage machines, self-service ice machine, etc., is not equipped common room, gym, etc., only to meet their accommodation to its guests with the requirements of the most basic services.
Cheap hotels can generally be determined from the following two aspects: First, from the perspective of supply. Mainly related to the hotel's facilities, services, functions, configuration items the size, number and grade of other sensory form factors, and the total investment, the average amount of money individual indicators financial indicators. Second, from the demand and market perspective. Mainly involves staying at the hotel the economic level of payment for consumers and consumer satisfaction, subjective evaluation, room price is the most important measure aimed landmark. These two angles can not be used as a single criterion economy hotel, only from two angles are considered to meet the conditions on is truly Motel.
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