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To understand the characteristics of economy hotel, for a deeper understanding of our economy hotel market development strategy has a very important meaning, we can say economy hotel market development strategy, its essence is to the economy hotel on the basis of the basic characteristics depth exploration. Cheap Hotels at preferential prices and quality service for the biggest selling point, with "clean, comfortable, affordable, convenient and safe," and so, in general, chain operations, franchising and other forms to achieve brand extension, the chain between the unified brand image, unified service standards, uniform material distribution, unified marketing. Can be characterized mainly includes the following six areas:

1. Mass market positioning

定位于对价格敏感的普通消费大众，消费群体主要是工薪阶层、一般商务人士、普通自费旅游者、学生群体等，市场规模大，需求较稳定。

Targeted at price-sensitive general consumer public, consumer groups are primarily working-class, general business people, ordinary tourists at their own expense, and other student groups, market size and the demand is more stable.

2. Siting heavy traffic

所有商业经营企业一样，经济型酒店的选址相当重要。一般而言，经济型酒店未必选址在市中心繁华地段，但交通便利十分关键，最好有直接通往商业区及机场、火车站、大型汽车站的公交线路。

like all commercial enterprises, budget hotels location is very important. Generally, hotels may not be located in the downtown area, but the traffic is very convenient key, preferably with direct access to downtown and the airport, railway stations, major bus station bus lines.
3. Standardization, specialization based on the limited services
Although the economy is a limited service hotel offers (mainly in order to provide accommodation service-oriented), but it also contains a standardized, professional hotel services, such as standardized service system and service processes, which is associated with the existing large number of social Brigade essential difference.
4. Equipment and streamlining staffing
Cheap Hotels abandoned star luxury hotel lobby, does not have a laundry room, swimming pool, recreation center, key facilities are standardized rooms, parking lots and small restaurants (some even small restaurant is also omitted). As organizations streamline staffing avoid waste, which is usually more than one post.
5. Small investment, quick recovery
Compared with the star hotel, budget hotel investment significantly much less. In general, open an economy hotel real estate construction area of 5000 square meters needed to investors through long-term leases real estate or renovation, investment of about 10 million yuan or so, this relatively-star hotel, significantly reduce the amount of investment, cost recovery faster, in general, as long as the room occupancy rate of 60% will be able to preserve capital.
6. Affordable price
As hotels to attract customers the most important reason, is the first five feature produced under the joint action. Avoid exorbitant land prices in Central City to room-based services, streamlined facilities and staffing, making budget hotel has a luxury hotel like no substantial start-up capital and daily expenses, provided its affordable price possible. And this brings up the price of room occupancy rates and high operating margins, to promote the hotel into a good cycle.