英语论文网

Economy hotel market development process decentralized management, weak competitiveness and lack of norms and standards in line with international standards, but also makes the planning and implementation of market development strategy process adversely affected. In fact, to a greater extent, because of China's domestic economy hotel market development strategies lack of R & D capabilities, resulting in a lack of international standards of Chinese economy hotel. Currently many units of the national tourism accommodation facilities, including hotels that essentially guest houses, small hotels, small hotels, and other, although they are also called "economy", but is difficult to guarantee the quality of service, and the individual combat, less competitive. All of these are difficult to meet the increased level of domestic and foreign consumers want to live cheap hotels cater needs. Logically speaking, the budget hotel is just level of investment standards and facilities less than the hotel's decline in the quality of basic management services. Requirements for budget hotels are not only "safety, health, meet their basic needs." Cheap hotel although a limited amount of investment, but there are also corresponding norms and basic quality of service and professionalism. In the hotel industry mature countries, the budget hotel has an important source market position in the prerequisite and basic services, budget hotels and luxury hotels are the same level. Because of institutional and market demand changes, China's economy hotel near future will become a hot area of the hotel industry, contains enormous business opportunities, as China's economy hotel market development strategies and capabilities, the hotel industry's competitive landscape will change.

在国外，经济型酒店的发展经历了四个基本阶段：萌芽与发展初期；蓬勃发展时期；品牌调整时期；重新发展时期。同时，国外的经济型酒店的市场开发策略也经历了大致的历程，以下笔者分别对国外经济型酒店的市场开发策略进行介绍与分析。
In other countries, the development of economy hotel has gone through four basic stages: germination and early development; boom period; brand adjustment period; re-development period. Meanwhile, the foreign economy hotel market development strategy has also experienced a rough journey, the following authors were foreign economy hotel market development strategy for introduction and analysis.
First, the economy hotel market with the development of the early embryonic development. The late 1930s to the late 1950s is a budget hotel in the early emergence and development of this phase of the foreign economy hotel market development strategy is characterized by the emergence and development of motels. 1930s, with the rise of American mass consumption and road network development, motels began to appear, as civilians travel offers budget accommodation services. For example, early in 1939, Florida motel is spontaneously formed several joint organization of the industry quality patio (Quality Courts), and in the second courtyard was renamed the Joint Quality Hotel (Quality Courts United), as monomers motel owners service industries.