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二战后，美国经济的繁荣带动了大众旅游发展，引发了对中低档住宿设施的大量需求；城际高速公路网络的建成，很多酒店更是借此推出了汽车旅馆，由此便促进了汽车旅馆的风行。1952年成立的假日汽车旅馆在吸收了过去汽车旅馆发展经验的基础上改善了服务质量，并且第一次尝试采取标准化方式复制产品和服务，在短短的十年时间里沿着美国的公路网络迅速发展。

After World War II, the U.S. economy led to mass tourism development boom, triggered a large demand for middle and low accommodation facilities; intercity highway network built, many of the hotel is to launch a motel, which will promote the motel the popularity. Founded in 1952, the Holiday Motel motel development in the absorption of the past based on the experience improved quality of service, and the first attempt to take the standardized way to copy products and services, in just ten years' time along the U.S. highway network rapidly. It can be said, in large part, the popularity of American motel, when objective conditions contributed to both, but also when the U.S. economy hotel industry moving forward and sometimes the result of its binding when the basic conditions for market development strategy has very important meaning.

再次，经济型酒店市场开发的品牌调整时期。经济型酒店在经历了市场开发策略的快速发展阶段之后，从80年代末期到90年代末，经济型酒店行业开始进行品牌调整。此时的市场开发策略已经从注重数量以及软件施设，开始转身了对经济型酒店本身的服务质量以及其品牌、口碑的向往和追求。
Secondly, the economy hotel market development period of vigorous development. From the early 1960s, the late 1980s, the budget hotel market development strategy from start to mature, then the economy hotel also entered a period of vigorous development. In the economy hotel market development strategy to promote and stimulate the economy hotel is a rapidly growing, and product form presents a rich hierarchy, beginning to move in multiple directions. At that time, a more daring and innovative sense of market development strategy is beginning to replace the traditional chain decentralized business model, single hotel to explore the expansion of rapid development pathways, some of the more mature developed economy hotel began merger integration monomer Hotel. Meanwhile, budget hotels have been satisfied occupy its own market, has already begun the process of internationalization and development, spread from the U.S. to Canada, Central America, South America and Europe. This expansion also stimulated the rise of local hotels, particularly budget hotels in Europe began rapid development. By the late 1980s Motel European and American countries have become mature hotel Format.
Once again, the economy hotel brand of market development period of adjustment. Cheap hotel experienced a rapid development of market development strategy phase, from the late 1980s to the late 1990s, the budget hotel industry has begun to brand adjustments. At this point the market development strategy has been emphasis on quantity as well as software from the facility, the economy began to turn around the hotel itself, the quality of service as well as its brand and reputation of the desire and pursuit. After long-term rapid development of economy hotel market has entered a mature stage, rapid growth and large-scale expansion of the momentum waning. Large hotel group diversification strategy and investment policies to promote the hotel group is more inclined to purchase through the capital operation and integration of the original brand within the industry, rather than self-innovative brand. Competition in the market out of a number of management is weak, poor financial operations of the brand, some large and strong brand due to capital strength and management strength to become more powerful. Competition 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。