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论文作者:Charilaos Kouthouris论文属性:学术文章 Scholarship Essay登出时间:2014-01-28编辑:anne点击率:4981
论文字数:3521论文编号:org201401282255308425语种:英语 English地区:英格兰价格:$ 22
关键词:Sport TourismService QualityOutdoors体育旅游服务质量户外活动
摘要:体育旅游的三大类已经提出在文献(吉布森,1998年a,b)所示。第一类包括游客谁访问的地方,以参加体育赛事,如世界和欧洲锦标赛,奥运会等。
Three broad categories of sport tourism have been proposed in the literature (Gibson, 1998a, b). The first category includes tourists who visit places in order to attend sport events, such as world and European championships, the Olympic Games etc. The second category includes visitors of famous sport related attrac- tions, such as famous sport facilities, stadiums and museums. Finally, the last category includes active tourists who travel with the objective to do active holidays and participate in sport and recreation related activities, such as outdoors, water related activities, golf, tennis etc. This study was based on a sample of local sport tourists who participated in outdoor programs in Greece.
The sport tourism industry is a service industry, and as such is largely influenced by the quality of the services provided. Service quality has been suggested as a key concept for organisations; since research has shown that it is directly related to customer retention rates, and higher profits for organisations (Backman & Veldkamp, 1995; Baker & Crompton, 2000; Bloemer, Ko de Ruyter, & Wetzels, 1999; Zeithaml & Bitner, 2003). There has been evidence that when customers’ perceptions of service quality are positive, the behavioral intentions are favourable,which strengthens their relationship with the organization (Zeithaml & Bitner,2003). On the other hand, when service quality assessments are negative, the custo- mers’ behavioral intentions are unfavorable. A number of different components have been included within the concept of customers’ behavioural intentions, such as purchase intention, word-of-mouth communications, and paying a price premium to the company (Alexandris, Dimitriadis, & Kasiara, 2001; Zeithaml, Berry & Parasuraman, 1996). In the present study we used the concept of purchase intentions (intention to keep on participating in outdoors) as the main dependent variable of the study.Theoretical Background
The Sport Tourism Industry in GreeceConclusions
In summary, the results of the present study did not provide evidence for the value of the SERVQUAL model in one of the本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。