留学生论文写作范文:客户价值管理 [27]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2017-03-09编辑:cinq点击率:26176
论文字数:8000论文编号:org201703091435226502语种:英语 English地区:英国价格:免费论文
关键词:留学生论文代写毕业论文客户价值管理
摘要:本文是留学生毕业论文范文,主要内容是研究客户价值方面的相关内容,以及针对客户价值管理的具体方法和作用。
rmation directly into a lap top. This prevents the agent from making errors in entering data from hard copy policy forms. Furthermore, the system also enables the customer to electronically sign the policy. Competitors of Great Eastern have tried to imitate the concept of EMAS, however they have not been very successful and have had to withdraw from its use. Insurance and Financial Practitioners Association of Singapore (IFPAS)
In 1996, IFPAS a professional association of 5,000 plus members from Singapore's insurance based financial industry raised S$1.5 million to build and equip IFPAS-NKF Dialysis Center[52] to provide affordable and convenient dialysis treatment to all kidney patients. This is one of the ways by which the Singapore Insurance Industry has shown its appreciation for the support it has received from the customers.
Private Sector Insurers in India
With over 70% of the Indian population under the age of 30, and 50% of that under the age of 20, private sector insurers in India have realized the segment's potential to generate substantial new business. As such, private players like ICICI Prudential and Aviva Life Insurance have deployed innovative channels besides mass media to reach out to children. For instance, ICICI Prudential has organized a cricket coaching camp and the National Geographic Smart Kid competition spread across 380 schools in 10 cities, and a two day program in rural areas that enable children to improve their communication and financial skills. HDFC Standard Life sponsors spelling contests and Aviva Life sponsors book exhibitions in schools and colleges across the country. All these initiatives are aimed at reaching out to parents who are concerned with improving their children's future prospects.
Kyobo Life Insurance Co Ltd, Japan
During the recent financial crisis, Kyobo Life experienced a sharp increase in lapsed policies as customers were unable to pay premiums. Understanding the specific needs of their customers in the wake of unforeseen market conditions, Kyobo life agreed to renew the policies of customers by providing them coverage at the same premium as was before the policy lapsed and also waived the accumulated interest component for the lapsed period. In 2009, Kyobo Life was awarded the Life Insurance Company of the Year[53] award by the Asian Insurance Review.
Common Mistakes in Implementing a CVM Strategy 实施CVM战略的常见错误
Though insurers are quick to recognize the need for a CVM strategy and implement such strategies throughout the organization, it is important to view the process with an open mind rather than take a myopic view of its implementation. Some mistakes made by insurers while implementing a CVM based strategy include:
Ignoring Value to the Customers: Either due to pressure from stakeholders or management, a CVM strategy may alter from one meant to focus on the value to the customers to one that focuses on value of customers. In other words, the focus changes to “What's in it for the insurer?” Consequences of such a change in strategy can often result in unfulfilled and unrealistic forecasts which in turn spiral down to the customers resulting in mass defections.
One Size Fits All Strategy: That all customers in a market will be satisfied with the same average product. This results in delivering high costs of service to the least profitable customer while under-serving the
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