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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-05-27编辑:Sam xu点击率:2810
论文字数:2500论文编号:org201205271915553992语种:中文 Chinese地区:英国价格:$ 22
关键词:Logisticsglobalizationcapital
摘要:Since in 1950s, logistics has been considered important for the company and a mass of researches have focused on this field. (Heskett, 1977) Logistics has been widely applied to help a firm to make plan and decision and to organize and manage the optimized flow of goods because the tide of globalization becomes to surge.
论文题目:待定
论文语言:English
论文专业:Logistics字数:2500
学校国家:U.K.
是否有数据处理要求:否
您的学校:University of Heriot-Watt, 排名40
论文用于:Master assignment 硕士课程作业
On Vertigo
Executive Summary
Since in 1950s, logistics has been considered important for the company and a mass of researches have focused on this field. (Heskett, 1977) Logistics has been widely applied to help a firm to make plan and decision and to organize and manage the optimized flow of goods because the tide of globalization becomes to surge. As Tilanus says, “logistics is the process of anticipating customer needs and wants; acquiring the capital, materials, people, technologies and information necessary to meet those needs and wants; optimizing the goods- or service-producing network to fulfill customer requests; and utilizing the network to fulfill customer requests in a timely way”(Tilanus, 1997), this report applies the knowledge and the study methods to analyze the current situation of Vertigo. Vertigo started in 1962 and it had been showing a perfect https://www.51lunwen.org/projectmanagement/2011/0619/2107062241.html performance. Its sales, profits and share price had ever kept rising until 2004 when its sales showed stagnation and both its profit and stock price dropped respectively by 40 percent and 25 percent. Compared with Bond and DJ, it's urgent for Vertigo to develop a new operation to restore the competitiveness, which can be realized through following execution of management. At the first place, Vertigo must enlarge the range of profitable products. Second, the current inventory, transportation and distribution operation must be improved.
Table of contents
Executive summery……………………………………………………………………1
1.0Introduction ………………………………………………………………..............3
2.0 Vertigo's present logistics operation and its deficiencies……………………….....3
3.0 Discussion, Analysis and Strategies……………………………………………….4
3.1 supply chainmanagement…………………………………………………......…...4
3.1.1 environmental risk…………………………………………………………..…..4
3.1.2 demand risk …………………………………………………………………..…5
3.1.3 supply risk…………………………………………………………………........5
3.1.4 process risk…………………………………………………………………..….6
3.2 distribution management …………………………………………………………6
3.2.1 transportation management………………………………………………..…....6
3.2.2 warehouse management…………………………………………………….......7
4.0 Conclusion……………………………………………………………………..….8
References………………………………………………………………………….…9
Appendices…………………………………………………………………………...10
1.0 Introduction
Vertigo is a menswear chain which specially engages in suits, shirts, leisurewear and footwear for the customers in the age from 35 to 55. Its profits and share price had been rising since in 1962 when Vertigo launched until 2004 when its sales began to stagnate. Vertigo's major competitors, Bond and DJ, defeat it and due to their expansion program the market share of Vertigo has dropped by 5%. Their competitive advantage has been classified into four ways: firstly, they have invested more in ‘off-center' stores than Vertigo; secondly, appropriately half of the clothing of Bond and DJ is from low labor cost country, while there are only a https://www.51lunwen.org/Economics/ quarter Vertigo imports from such countries; thirdly, both Bond and DJ have extended their market to younger men by the introduction of new product range; at last, both 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。