留学作业写作范文:通过社会营销开展健康教育 [5]
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-20编辑:cinq点击率:8427
论文字数:2000论文编号:org201709201533592486语种:英语 English地区:英国价格:免费论文
关键词:社会营销健康教育留学作业写作
摘要:本文是留学生作业写作范文,主要内容是促进健康信息和教育,分析如何通过社会营销开展健康教育。
ertain products. This play on psychology can be adopted to improve the health seeking behaviour of the target groups.
Social marketing combines the best elements of the traditional approach to social change using the latest advances in communication techniques and marketing strategy.
Though public health educators do not sell products, they use similar marketing skills to understand the consumer’s knowledge, the barriers to changing risky behaviour and the best methods of communicating. Before any new educational campaign is launched, prototype materials are pretested with consumer focus groups. This provides vital information on how well the target audience understand the materials. This knowledge can be used to tailor the educational material to suit specific target groups. Charity organisations or other funding agencies contribute to subsidise the process to make it financially accessible and available for those marginalised groups that most need them.
Some Primary Care Trusts had brought out videos for public screening on key health messages as envisaged in the White Paper. These videos were screened in busy shopping areas and a qualitative study was conducted to assess the impact of the video. No baseline research was conducted and the target group was not involved in the decision making process. The study found that many people found the video irritating and intrusive; some ignored it while others thought that it was a marketing gimmick. The suggestions given were that the video be screened in places where people are more likely to be relaxed like eating places. Many people also found the video clips to be boring and inconspicuous, the suggestion being to add more colour or cartoon characters. If all these suggestions had been initially obtained and incorporated into the making and presentation of the video, the impact would have been a lot more beneficial. Thus traditional health education strategies would do well to adopt the social marketing methods before they embark on any program of intervention.
Thus health education is a constantly evolving process. It does not force people to modify their behaviours, but encourages them to make their own choices for health. Health education must acknowledge the experiences and requirements of target groups. Preventive health education goes a long way in improving health of societies and the benefits gained are many, but a poorly planned and executed health education program is a waste of money and resources. Public health would gain to learn from the acumen of the market that sells products purely for a commercial purpose. The ultimate goal is for the target to use the product. This is best achieved by using social marketing skills. Thus social marketing of health education ensures maximum output to bring about behaviour change in large groups of people. This behaviour change is the basic requirement to make people responsible and responsive to their own health needs and is the only way to bring about empowerment of people for their own health.
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