MBA essay:管理文化多样性的重要性 [2]
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论文字数:2161论文编号:org201511192303394271语种:英语 English地区:英国价格:免费论文
关键词:Wal-Mart跨国文化
摘要:摘要:本文以沃尔玛为例,讲述了管理文化多样性的重要性,企业应根据特定地区的情况采取相应的业务交互措施。
the success of the company's future just like Wal-Mart facing in many market across Europe and Asia. Compare to it success in the United States. Global company must understand that culture can influence the business in so many ways. When Companies become Global they face many problems which range from language, pricing and culture collisions. The company must be able to handle these difficulties in a way that is satisfying also for the other part. Mistakes can be difficult to correct and disrespect for the foreign culture can destroy the entire operation.' All corporation must have multicultural awareness is a vital to a successful business. Before Acquisition or joint venture the business must know the particular industry they are entering. If you do not do this the success of the business is slim. The Fili world article on China Business
strategy : Wal-Mart and Chinese culture suggest one of the main reason why Wal-Mart is not successful in China is because the business strategy does not adjust to local culture compare to it competitor Carrefour. The main reason for their competitor success was due to the strategy they adopted. they simply must [7] 'localize and do things the Chinese way by encouraging local branch decision making , building local supplier contracts and using local promotion schemes on the other hand Wal-Mart was more focus on doing things the American Way', so We can see that culture difference does play some significance to the success of business. this should be one of the factors to consider when opening or entering a new market. Will this cost a business like Wal-Mart the Chinese market because it pervious time we have seen this in Korea and German when Wal-Mart has enter these markets. Let consider the Daimler Chrysler Merger both companies had different corporate cultures , therefore the company had a rocky start causing Daimler to sell Chrysler arm of the Company. Since culture getting the blame for many companies acquisition , it is up to the companies to assess and communicate cultures of both companies. Here is a study Base on US- Mexico business alliances which clearly shows that [8] 'national culture has a powerful influence on people's interpretations, understandings, and assessments of those with whom they work-Cultural values can affect decision making, managerial style, interpersonal trust, teamwork, and the role of women in the workplace, among other issues.' In order to have successful entry the company needs to collect correct and accurate information because entry mode is based on the economic criteria. For example [9] 'Managers working for
Deutsche Bahn or Arriva undertake an intercultural training course such as Managing International Teams or Managing International Mergers and Acquisitions will give international managers involved in a merger or acquisition the insights they need to develop an effective working culture that plays to the strengths of their multicultural teams and maximises the cultural benefits of their company's acquisition.'
The HRM mangers in the companies must consider the culture affecting behaviour as well as the cultural dimension introduce by Hofstede which assess culture. Geert Hofstede(1984) clearly stated that 'culture is the collective programming of the mind which distinguishes the members of one human group from another.' Many companies are global, therefore cultural understanding is a key part to a successful business globalization provides better opport本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。