impact
on tourists include: visitation to Rome, particularly the
Coliseum, arising from Gladiator; the destination image
of the Wild West generated by western films; battlefield
tourism stimulated by Civil War epics such as Gettysberg,
Gods and Generals and Cold Mountain; and visits to
castles and historic landscapes encouraged by medieval
epics such as Braveheart and A Knight’s Tale.
However, analysis of the impacts of historic films on
destination image and tourism has been limited. Sargent
coined the term The Darcy Effect to describe the
increase in visitation to historic homes featured in
BBC historical dramas, such as Pride and Prejudice
(1998, pp. 181–182). In contrast, Winter (2002) noted
the tensions between the image created by Tomb Raider
and the heritage values of one of its main locations in
the temple of Angkor Wat. Croy and Walker (2003)
reported on the success of Braveheart in promoting
Stirling in Scotland, as well as listing a number of other
historic films which have raised tourist numbers.
This limited literature suggests that tourism generated
by historic films raises two issues which do not
necessarily arise from other types of films. The first is
that historic films may generate a specific type of
tourism—heritage tourism—based on visiting historic
sites. It is important to understand that in these cases,
tourists are responding to a destination image based on
the heritage and historical associations of a place rather
than its scenic attributes. Indeed historic films may
stimulate visitations to places that have little current
visual relationship to what was viewed in the film.
Second, historic films present already known and
established stories, and tourists’ knowledge and expectations
may be influenced by other sources, such as
history books. Generally, a filmmaker may invent what
they want in terms of characters and stories. However,
historic films are constrained by the existing historic
knowledge of the audience. As such, there may be issues
of authenticity, both for the film and tourism operators
in the associated destination.
This article considers these issues by focussing on thecase of a recent historic film, Ned Kelly (2003). It tellsstory of the famous Austral
www.51lunwen.orgian bushranger (outlaw),
the arguably Australia’s greatest cultural icon and ‘theclosest thing Australia has to a national hero’ (Seal,1996, p. 145). This film is of significance because it tellsan already well-known (and filmed) story and waspredicted to increase tourism to related destinations(Fawcett, 2003; Morley, 2003; Shrimpton, 2003; TourismVictoria, 2003). It is also an appropriate subject, inthat despite Ned Kelly being an established tourismattraction, there has been no previous tourism academicstudy undertaken (though a forthcoming work by
Beeton considers rural destination images in Australiain the context of Ned Kelly films).In analysing the role of Ned Kelly in contributing to
the development of a destination image based onhistory, this article is divided into four sections. The
first discusses some of the literature on how historic
films may affect interpretations and images of history.
The second examines issues of authenticity. The recent
film presents a particular version of the Kelly story.
How does that relate to other versions and theexperiences actually on offer for tourists? The
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