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1 Consumption: Perspectives on Consuming as a Social Process (JS)
This lecture considers different perspectives on consumption as a social process, and how the practices, goods, and brands associated with consumption are meaningful in the constitution and mediation of social relationships.
Readings:
*Arvidsson, A. 2005. Brands: A Critical Perspective. Journal of Consumer Culture. 5(2): 235-58.
*Douglas, M. & Isherwood, B. 1996. The World of Goods: Towards an Anthropology of Consumption. 2nd Edition. London: Routledge. (Chapter 3)
*Illmonen, K. 2004. The use of and commitment to goods. Journal of Consumer Culture. 4(1): 27-50.

Arvidsson, A. 2006. Brands: Meaning and Value in Media Culture. London: Routledge.
Beckmann, SC. & Elliott, RH. 2002. Interpretive Consumer Research: Paradigms, Methodologies and Applications. Copenhagen: Copenhagen Business School.
Belk, R. 1996. The Meaning of Gifts and Greetings. Advances in Consumer Research. 23: 13.
Belk, R. 1999. I Shop, Therefore I Am. American Anthropologist. 101(1): 182-85.
Belk, R. 2003. Shoes and Self. Advances in Consumer Research. 30: 27-33.
Belk, R. & Watson, JC. 1998. Material Culture and the Extended or Unextended Self in Our University Offices. Advances in Consumer Research. 25: 305-10.
de Certeau, M. 1984. The Practice of Everyday Life. Berkeley: University of California Press. (Chapter 3) (also available in Lee, M. (Ed.) The Consumer Society Reader.)
Elliott, R. & Wattanasuwan, K. 1998. Brands as Symbolic Resources for the Construction of Identity. International Journal of Advertising. 17(2): 131-44.
Fiske, J. 1989. Reading the Popular. London: Routledge.
Hall, S. 1980. Encoding/decoding. In Hall, S. Culture, Media, Language. London: Hutchinson. (also available in S. During (Ed). The Cultural Studies Reader.)
Hebdige, D. 1979. Subculture: The Meaning of Style. London: Methuen.
Hirschman, EC. & Holbrook, MB. 1992. Postmodern Consumer Research: The Study of Consumption as Text.
Holbrook, MB. 1995. Consumer Research: Introspective Essays on the Study of Consumption. London: Sage.
Leiss, W. et al. 1997. Social Communication in Advertising. 2nd Edition. London: Routledge. (Chapters 10 & 11)
Lunt, P. & Livingstone, S. 1992. The meaning of possessions. In Mass Consumption and Personal Identity. Buckingham: Open University Press.
Lury, C. 2004. Brands: The Logos of the Global Economy. London: Routledge. [note: we have access to this as an ebook]
McCracken, G. 1988. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington, IN: Indiana University Press.
McCracken, G. 2005. Culture and Consumption II: Markets, Meaning and Brand Management. Bloomington, IN: Indiana University Press. (chapter 4)
Mick, DG. & Buhl, L. 1992. A Meaning-Based Model of Advertising Experiences. Journal of Consumer Research. 19(December): 317-38.
Miller, D. 1998. A Theory of Shopping. Ithaca, NY: Cornell University Press.
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