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Animation, in general, serves the purpose of entertainment and is widely accepted in societies as part of their media content consumption. To a certain extent some cultures develop their animation as part of a popular culture, most notably Japan. This defines through how Mickey Mouse relates to Walt Disney and the United States and Doraemon relates to Japanese anime.

Animation can serve a number of other promising purposes due to the fact that the content can be created as imaginative as possible. The freedom of creativity in producing animation has even lead to a different and non-fixed construction of national identity (Napier, 2001:157). With animation, it is possible to create an inspirational character worthy of a cult status, environments impossible to the human logic and fantasize what can become of the future. Anime has illustrated Japanese history in ways other cultures have not done before through their amalgamation of fantasy and science-fiction with Japanese history.

This brings the researcher to one of the rationales of this study which is the concept of national identity and culture. There are sensitivities to be taken into consideration when implementing campaigns and programs to promote national identity as studied by Shamsul Amri (2007) and Hng (2004). The issue of race and religion are among the notable ones. If given a proper chance through utilizing the right strategies, animation can be used as a possible non-sensitive tool to promote national identity leading to Bangsa Malaysia.

Shamsul Amri (2007:58) stressed the importance of developing a unique mix of Malaysian identity. He described the concept of Malaysian identity from the pre-colonial era to the time of post-colony. Although his discussion was more focused towards race (Malays, Chinese, Indians, Bugis, Javanese etc.), it can be used as a reference point of developing different aspects of national identity and culture through different means.

Shamsul Amri (2007:100) further discussed the area of the national cultural evolution and how the concept of culture has changed all the way through the years. He noted the government's effort in the implementation of cultural encouragement through different forms of government ministries from the Ministry of Culture, Youth and Sports in the 1970s to the more recent structure of the Ministry of Culture, Arts and Tourism. The openness of the cultural concept reflects on the economical, political and sosiocultural change in Malaysia which has lead towards existing inter-racial stability.

Bearing in mind the sensitivities in Malaysia, Hng (2004:151) stressed the need for nationalism as a substitute to race and religion. Dues to sensitivity of race and religion, campaigns promoting national unity have to be as open and as general as possible. As described by Hng:

In Malaysia, neither race nor religion can realistically serve as the ultimate rasion d'etre for nation-building. The largest ethnic group, the Malays, make up only half the population, and any extreme emphasis on race or religion will only unite only one half of the country and antagonize the other half. In any case, this is not a proposition the Malays have entertained at any time in their history. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。