英语论文网

image schema andmetaphorical structure are deemed as an important part of human thinking structure,and as a fundamental way of forming new experience as well. These are alsoillustrated further in Women, Fire and Dangerous Things by Lakoff. Since then, thestudy of metaphor has been conducted from the perspective of cognitive linguistics,which broadens the field of metaphor study.
.........

2.2 An Overview of the Studies on Multimodal Metaphor
This part consists of studies on multimodal metaphor at home and abroad,theoretically and practically.The study of multimodal metaphor has proved to be a fruitful area in the westsince the theory of multimodal metaphor was first proposed. This theory is derivedfrom “pictorial metaphor”. The earlier representatives of “pictorial metaphor” studyinclude Kennedy, Whittock and Carroll, who all concentrated on visual metaphor ofmedia arts. Kennedy argued that “any vehicle of communication, including pictures,should be able to use metaphor, provided that its use is intended to occasion for ametaphoric thought”(1982:24). Then he began to elaborate his theoretical workthrough carrying out various experiments, and claimed that target domain and sourcedomain are irreversible. Whittock (1990) further developed the study of Kennedy,narrowing the range and taking ten subtypes of examples. He has got an achievementin the study of cinematographic metaphor. However, both Kennedy and Whittockcouldn’t go beyond the study of metaphor in a broad sense. Visual hybrid cannot betaken into account. Whittock holds the opposite viewpoint on being irreversiblebetween target and source and put forward “reversal”, a significant differencebetween visual metaphor and verbal ones. Although they regard pictorial metaphor asa rhetorical technique, these studies are still helpful to the subsequent pictorialmetaphor study.
........

Chapter Three Research Framework and methodology....21
3.1 Conceptual Metaphor Theory...........21
3.2 Framework of Multimodal Metaphor........26
3.3 Methodology......... 35
3.4 Data Collection......36
3.5 Research Questions........ 36
Chapter Four An Analysis of Multimodal Metaphor in “Harmony of a Family”PSAs........38
4.1 Analysis of the First PSA: “Speak Out Your Love”....38
4.2 Analysis of the Second PSA: “Thanksgiving Parents”........ 49
4.2.1 Synopsis of Chosen PSA “Thanksgiving Parents”.....50
4.2.2 Analysis in Terms of the Interaction between Metonymy andMultimodal Metaphor............ 52
Chapter Five Conclusion.......... 56
5.1 Major Findings......56
5.2 Limitations and Suggestions for Further Study.......... 58

Chapter Four An Analysis of Multimodal Metaphor in“Harmony of a Family” PSAs

With the development of socio-economy, people not only pursue the materialenrichment, but also the spiritual enrichment, both of which belong to the theme of“China Dream”, a hot topic in China. As a tool of guiding and influencing people withcorrect social and cultural value and high morality, mass media takes greatresponsibilities in promoting social harmony. Consequently, as is mentioned in theabove chapters, it is a wise choice to make full use of the widely broadcast publicservice advertisements so as to spread the essence of China Dream. Besides, for thepurpose of research, TV public service advertisements are valuable sources for thethorou本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。