英语论文网

e to the positive emotions and avoiding negative emotions ,what’s more, it can or must be with the help of the service and commodity. Therefore, the emotional appeal from the essence, that is, by means of emotional manipulation methods, manufacturing demand for certain goods and services, so as to achieve the purpose of that prompted the audience to take the buying behavior.

2. Problem discription
2.1 concept
2.2 viewpoint
3. Application mode
3.1 Emphasis on consumers’ views on life and values 
3.2 Appeal of love, affection and friendship
3.3 Influencing consumers through self-emotional propaganda to improve the advertising and marketing effect
3.4 To endue own brand with symbolic significance to improve the advertising and marketing  effect
3.5 To create novelty and dramatics in advertising in order to improve the advertising effect 
4. Importance and effect
4.1 Importanc
4.2 Effect
5.Consequences of abuse

6.Conclusion
If emotional appeal advertisements are performed reasonably, it can help to distinguish between similar products , entertain consumers and attract the attention of consumers, and meet the emotional needs of consumption of goods.of potential buyers. But once abused ,it will get the opposite effect. If we do not take product attributes, product life cycle and competitive environment these factors into consideration of different products, it is incorrect to use the emotional appeal advertisement iniscriminatingly. So, we should adopt emotional appeal ads in appropriate circumstances.

7.Reference
[1] Raj Agnihotri, Adam Rapp, Prabakar Kothandaraman ，Rakesh K. Singh(2011). An Emotion-Based Model of Salesperson Ethical Behaviors. Journal of Business Ethics.DOI: 10.1007/s10551-011-1123-3
[2] Aggarwal, P., Castleberry, S. B., Shepherd, C. D., & Ridnour, R. (2005). Salesperson empathy and listening: Impact on relationship outcomes. Journal of Marketing Theory & Practice, 13(3), 16–31.
[3] Agnihotri, R., Rapp, A., & Trainor, K. (2009). Understanding the role of information communication in the buyer-seller exchange process: Antecedents and outcomes. Journal of Business & Industrial Marketing, 24(7/8), 474–486.
[4] Bagozzi, R. P. (2006). The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions. Journal of Business & Industrial Marketing, 21(7), 453–456.
[5] Connelly, S., Helton-Fauth, W., & Mumford, M. D. (2004). A managerial in-basket study of the impact of trait emotions on ethical choice. Journal of Business Ethics, 51(3), 245–267.
[6] Ross Buck , Rebecca Ferrer(2012). Emotion, Warnings, and the Ethics of Risk Communication. Handbook of Risk Theory ,Part 5, 693-723.
[7] Ahern G, Schwartz G (1979). Differential lateralization for positive versus negative emotion. Neuropsychologia 17:693–698
[8] Borod J, Koff E, Buck R (1986). The neuropsychology of facial expression: data from normal and brain-damaged adults. In: Blanck P, Buck R, Rosenthal R (eds) Nonverbal communication in the clinical context. Penn State University Press, University Park
[9] Buck R (1994). The neuropsychology of communication: spontaneous and symbolic aspects. J Pragmatics 22:265–278
[10] Paul Thagard, Fred W. Kroon(2006). Emotional consensus in group decision making. Mind & Society,vol.5(1) ,85-104.
[11] Kunda Z, Thagard P本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。