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Promotion
In the initial stage we need advertisement，make the specific logo in all goods，have this logo can get free after-sales service，make more customers know this logo and this shore. Advertisement on vehicles, and online video advertisement and print advertisement. In our store customer can start a club card, buy goods enough a certain amount of money we give the gift, our club card have the hierarchy, every new club card is level 0, when you are expense you can have the point when have the enough point you can have a gift, when the customer use the club point change gift three times the level up to 1, if customer save money in the club card level up to 2, level 2 have discount 10% off for common goods, if customer save ￡100 in the club card and expense point change gift for five times customer can have discount 10% for every goods. Also our store have group shopping plan, group shopping must minimum ￡120 can have discount 15% off but it cannot have point for club card. We start a website for customer see the new production coming soon, also can book online. For every customer if they be willing give us them e-mail address and agree us send e-mail for them we will send our store E- journal for customer. Customer can know some news about our store, when we discount and the new productions in the first time. Customer expense in our store can have a free plastic bag if the customers next time shopping in our store use the last time free plastic they can have half price for a logo reusable bag.

Place
Our store start in city center, 99 Prince Of Wales Road. “The property is located at the eastern end of Prince of Wales Road, a busy vehicular and pedestrian thoroughfare in Norwich city centre. Prince of Wales Road links the main line railway station with the retailing and professional core of the city centre.”(Estates gazette, 2012) Our store has sales area, counter area, handiwork area, office, warehouse, staff retiring room, information desk. Sales area customer can choose buy themselves, counter area has the shopping guide can help customer chose the goods and introduce the production, in handiwork area, customer can see handicraftsman make handiwork working process, and can choose some style for handicraftsman made. Office room for manger and website work, staff retiring room for our staff relax, have a coffee, and also can have a meeting in here. Warehouse for save the production. Customer can book some good in information desk and if have any question can ask information desk and club card serve.

Competitors:
We have two rivals, one of them is the fashion brand store, including much famous brand jewelry. These brands have a good advertisement, customer can see them advertisement in the TV or anywhere, some brand has a long history so many customer know these brand and trust them, the customer always choose them. However, these brands has a company and some has factory, them advertise expense a lot of money, some brand have the super star celebrity endorsement, its use a lot of money, they must increase the price for balance. Our store doesn’t need a lot of advertisement and our production is responsibility outsourcing for a B2B company, we only to sale. We can keep the low-price and fashion style and good quality. Second is the onlin本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。