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Because most of the export enterprises lack of international marketing experience, in order to export and export, there is no in-depth research and analysis of the target market, drive down prices for export orders, few enterprises consider use non-price competition means to enter foreign markets; Many enterprises production and export of similar and related products, product structure is the same, which inevitably leads to lower prices to become their chief means of market competition, even is the only means of export order. Even if a enterprise have a new product, there will be other enterprise quickly imitate, many enterprises and then followed suit, in order to fight for overseas buyers and a new round of price war; Even if there are new markets by an enterprise to develop, there will be other enterprise quickly followed, and then with to many businesses, in order to give their products are exported to the market and started another round of price war.

4.2 from the aspects of policy caused by the low price campaign

From the point of local government organizations, one-sided pursuit of GDP growth, by giving the enterprise all kinds of preferential policies to encourage enterprises to mount to the fast growth of GDP industry, rather than from the domestic and international market as a whole environment to positioning, from the enterprise long-term development perspective to consider, and export enterprises of the main causes of low price campaign. Famous economist wu jinglian once said, for example 'aluminium on why so many? Important reason is that electricity prices. In the 90 s to the electrolytic aluminium enterprise preferential tariffs, objectively have played an important role in misleading enterprises.' Surface of electrolytic aluminium enterprises to make money, but if you consider the actual cost of resource consumption, is losing money. He also said that 'every time we have to speed up economic development, maintain the growth rate of more than 9%, but soon appeared strained resources, economy is overheating.

The main reason is that there are four aspects of the problem. First, governments at all levels in the land, credit and other still have too much power in the allocation of resources. Secondly is given priority to with GDP growth performance standards. Third, the tax revenue growth relies mainly on the production-oriented VAT. Its 4 price distortions. Highly distorted land, water, are administrative underpriced credit resources, guide the economic activities of the participants in the form of waste resources improve the rate of growth. 'Therefore, he thought, the key to the transformation of the mode of growth is that will be dominated by administrative configuration mode of resource allocation, to take the market as the leading way of resources allocation [9]. Under the' encourage and care 'of local government, the cost is low, of course, have a lot of'本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。