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Consumers' demand will trigger him to shopping and decide his shopping's way. After entering into the old age, a person has changed psychically with rich experiences in life and consumption. Their consumption behavior is different with other ages, which is very specific and characteristic. This special consumption characteristic could be found in tourism motivation, time, manner and destination preference and other relative aspects. Research on behavior of the aged in tourism will contribute to better understanding to their demand and will help the expansion of tourism industry for the aged (Wei, no date supplied).

Wei (no date supplied) has researched the Nanjing seniors travel market and analysis several behaviors below:

旅游动机——Tourism motivation

乡愁——Nostalgia

For the aged, they have a very memorable time in the past. Though after years, they are willing to go back to the place where they have lived, or talk with the old friends to remind the old time.

孤独——Loneliness

Generally the aged have more free time, and most of their sons and daughters live without them. Their sons and daughters are busy at work, has little time to take care parents. What they can do is to visit parents' home on weekend and have some small talk. However, for those who work in other cities, they cannot be with their parents. In this case, many old people feel lost and lonely. Therefore, tourism is able to satisfy their life and attract their attention.

增长知识——Increasing knowledge

For many old people, they only heard the names of some famous tourism destination, but due to various reasons, there is no chance to go there. Many old people want to go travelling while the health condition and economy allow, they want to feel and know the prospect of the outside world.

健康与娱乐——Health and entertainment

The life of old people is focusing on family and health from previous work. They choose to work out through tourism and entertainment, to go to the natures, for more fresh air, or to live in suburb place. Many obedient children will arrange family tourism; some will drive their car and bring parents together to go on a short tourism to peripheral area. In the tourism, the old people will have a lot of fun.

旅游时间——Tourism time

Due to health limitation, the old people are not willing to go travelling in winter or summer. They prefer spring or autumn, mainly in May, June, September, November (Wang, 2003). Because this period has proper temperature and humidity, it is good for travel, especially for the aged. Due to limited budget and other reasons, generally the old people are not willing to take a long trip, they prefer short or not-long trip. They want to spend a certain time, such like one week.

旅游的方式——Tourism manner

In general, the old people need stability and security in the tourism, and ask for relax, freedom, comfort, and leisure. Most old people will choose to follow travelling agency. For the old people???their energy is weaker than other young tourists. Also, they want to enjoy their no matter vacation or rest, they本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。