英语论文网

ks market and bottled water market would be keep increasing after 2006 as Mintel forecasts. UK bottled water market would grow by an estimated 10% to reach a value of ￡2.6 billion at current prices over the period year 2010 to 2012. From the previous figure of sales and the Mintel forecasts, the sales of both value and volume in UK bottled water market could be steady increased as presenting on Figure 3.3.6. Healthy living and eating still be the most important factors to impact the market (Fruit Juice and Juice Drinks UK 2006, Mintel).

Figure 2.1.3: Forecast of UK sales of bottled water*, by volume, value and average price, 2007-12

2.1.3SPORTS AND ENERGY DRINK
The sports and energy drinks market has continued its dynamic growth path I past few years, which reach ￡773 million sales, market value growth of 11% in 2006. The market is expected to exceed ￡800 million in 2007 (Figure 2.4.1). Sports drinks have a wider appeal than energy drinks, consumer interest in healthy lifestyles including exercise may be one of the reasons of the market expansion. According to Sports Drinks and Sports Nutrition–UK Mintel report, September 2005, consumer interest in healthy lifestyles incorporating exercise is the primary driver of the increased sales of sports drinks.
Figure 2.1.4: UK retail value sales of drinks, by sector, 2003-07
 2003  2005  2007 (est.)
 ￡m % ￡m % ￡m %
      
Sport drinks 119 23 150 21 200 24
Energy drinks 406 77 548 79 637 76
      
Total 525 100 698 100 837 100

Source: Sports and Energy Drinks - UK – July 2007, Mintel

As more numbers of consumers experiencing the taste from the sports drinks, they will increasingly choose them as an everyday drink, therefore, sports drinks market will continue to expand as interest in diet, health and exercise increases. However in 2010 the Mayo clinic journal published a study that showed that some energy drinks which contain high caffeine may react with other components in drinks to harm body. In some smaller studies to adults who have enough exercise, researchers found that energy drinks can make elevated blood pressure and heart rate increase. They also found that individual sports drinks lead to heart attacks and even death case. Now studies to sports and energy drinks are few so there are not many people understand the harm in these drinks.

Figure 2.1.5: Forecast of the UK sports drinks market, by value, 2007-12
At 2007 prices
 Sports drinks Energy drinks Total 
 ￡m Index ￡m Index ￡m Index
      

本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。