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To identify the present marketing activities in the Consulting organizations

To analyze business environment of consultant organizations in Poland

To arrange an approach to the effective marketing strategies for a consulting organization towards foreign investors

To recommend the effective marketing strategies to consulting organization.

1.3 Scope of the Research

In order to point out the really effectual marketing strategies, the external analysis will be narrowed into several industries, to analyze what would best be described as the power force behind consulting organization to give best advice and consulting to foreigners who are willing to invest in the country.

Limitation in timing and geography causes direct interviews was conducted in a consulting firm in Bydgoszcz. One consulting firm was selected in kujawsko-pomorskie region to discuss in the research based on their organization structure size. The questions covers the marketing activities in the consulting firm especially services for foreign investors.

LITERATURE REVIEW

Literature review will present manager at any consulting organization an insight with fundamental knowledge about strategy, marketing service strategy and concept of effective marketing strategy. This chapter aims to change the attitude of managers at any consulting organization that operates with foreign investors towards marketing, shows them the importance and effectiveness of marketing strategy, makes them think marketing strategy should be considered as an essential component of the organization.

2.1. Strategy and Strategic Management

According to Steiner and Miner (1986), strategy derives from the Greek strageos, which means 'general'. The word strategy, therefore, literally meant 'the art of the general'. It refers to that which is of major concern to top management of organizations. Specifically, strategy is forging of company's mission, setting objectives for the organization in light of external and internal forces, formulating specific policies and strategies to achieve objectives, and assuring their proper implementation so that the basic purpose and objectives of the organization will be achieved.

Steiner and Miner (1986) also classified strategies in some groups as the following:

First, is classification based on scope, Master strategies, program strategies, detailled strategies or substrategies.

Secondly, strategies may be classified in term of organization level. Top management strategies, divisional strategies.

Lastly, strategies may be classified as to purpose and/or function. Competitive strategies, product-marketing strategies, financial strategies.

Hofer and Schendel (1978) demonstrated a successful strategy is usually not a single decision but a we本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。