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在当前的经济环境中,大行业在市场中生存是极其不易的,甚至当政府为了拯救濒临崩溃的经济而颁布干预自由市场的机制的时候，这种情况仍然是普遍存在的。当许多公司申请破产以期得到政府的帮助,有一个行业,以有史以来最高的增速保持蓬勃发展。视频游戏软件开发行业已经见证了近些年来极为严重的经济衰退。尽管一定程度上销售有所放缓，但是视频游戏软件开发行业已经增加了23%左右，金额高达19亿美元。但与此行业相关的许多公司近年来呈现出极大的损失状态，这项研究是针对在经济环境中遭受巨大损失的企业来说的，旨在为这些企业提供帮助，提高他们的收益。

Abstract

In the current economic environment where big industries are finding it hard to survive in the market and when even the government has to interfere with the free market mechanism in order to save the economy from crashing and when many companies have filed for bankruptcy in order to get government help, there is an industry which has recorded one of its highest growth rate in the history. The video game software development industry has seen some of its epic years during the worst recession of the country. Even though the sales have slowed to an extent, the video game software development industry has recorded on increase of around 23% with an increase of $1.9 billion dollars. But many companies associated with this industry have recorded losses in the recent years. This research is directed towards the study of the reasons behind the losses recorded by the companies and make necessary recommendations that would help them in turning the business into profit-making entity.

Chapter-1

Introduction

In the current world scenario, the economic situation has been the center of people's attention. The whole of world has been affected by the greatest financial meltdown since the great depression of the 1930's. The whole world has been affected by the economic crisis and has felt the great pressure of the credit crunch. The markets around the world have seen a major setback in the business and in the process many investors have lost millions. Many businesses have seen a major setback in their respective fields and have suffered really heavy losses. Some businesses have passed the test of survival either on their own or by some help from the government. Many businesses were not so lucky and had to apply for bankruptcy and ended up winding up their businesses. The auto industry was forced to take help from the government and even though they acquired financial assistance from the government had to retire some of their product lines and had to sell some of their product lines to other businessmen. The so-called 'Greatest Depression since the Great Depression of 1930's' has affected the whole world and has changed the whole business environment.

In the same business environment there is one industry that has been able to attain unimaginable sales figures and has been able to make sure that they earn huge rewards in the form of bumper sales. The industry has also been affected by the economic setback but that has not been able to slow the pace of innovations and progress in the industry. The industry that has progressed even in the times of economic setbacks is the 'Entertainment Software' industry. The industry has been able to innovate and progress even when all the other businesses are struggling to survive. The industry has seen rapid growth in recent years. The introduction of new advanced technology in the market has helped in increasing the sales of video games and hardwa本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。