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目录

CONTENTS

Chapter 1: INTRODUCTION 3
1.1 INTRODUCTION TO THE TOPIC AND ITS IMPORTANCE 3
1.2 AIMS AND OBJECTIVES 4
1.3 RESERACH METHODOLOGY 5
1.4 STRUCTURE OF THE DISSERTATION 5
CHAPTER 2: AUTOMOTIVE INDUSTRY OVERVIEW 6
2.1 AUTOMOTIVE INDUSTRY AROUND THE GLOBE 6
2.2 CHINA AUTOMOTIVE INDUSTRY 9
2.3 NECESSITY FOR CHANGE 11
2.4 DISCUSSION 14
CHAPTER 3: SUSTAINABLE DEVELOPMENT OF AUTOMOTIVE INDUSTRY 15
3.1 BACKGROUND 15
3.2 DEFINITION OF NEV 16
3.3 DEVELOPMENT OF NEV AROUND THE GLOBE 17
3.4 OVERVIEW OF NEV INDUSTRY IN MAINLAND CHINA 23
3.5 DEVELOPMENT OF SHANGHAI 25
3.6 DISCUSSION 29
CHAPTER 4 : SUSTAINABLE CONSUMPTION 29
4.1 BACKGROUND 30
4.2 OVERVIEW OF GREEN CONSUMPTION BEHAVIOUR AROUND THE WORLD 30
4.3 CHARACTERISTICS OF GREEN CONSUMPTION BEHAVIOUR IN CHINA 32
4.4 THE RELATION BETWEEN TRADITIONAL CHINESE CULTURE AND GREEN CONSUMPTION IN CHINA 33
4.5 ANALYSIS OF GREEN CONSUMER 35
CHAPTER 5: CONCLUSIONS 40
5.1 CONCLUSIONS AND FINDINGS 40
5.2 LIMITATIONS OF THE RESEARCH 40
5.3 SUGGESTIONS FOR FUTURE RESEARCH 40
BIBLIOGRAPHY 40



第1章：引言
Chapter 1: INTRODUCTION

1.1 INTRODUCTION TO THE TOPIC AND ITS IMPORTANCE

自从汽车开始其优点大大改变了人们的生活方式。这是毫无疑问的光明的一面，在相同的时间，因为它改变了运输，塑造新的产业和经济等形式，但是，由于人口的扩散和使用的汽车中，从社会和法律的角度对环境的要求，有着越来越大的压力。

Ever since the commencement of car, its merits along with the defects considerably changed people's way of living. There is no question of its bright side such as it altered the form of transport, shaped new industry and economy, etc. At the same time, however, due to the proliferation of population and usage of car, there is an increasing pressure both from social and legislative perspective on the environmental requirements. Human activities in relation with auto industry has generated considerable problems such as urban air pollution, greenhouse gas emission which lead to the humanity a severe challenge for a sustainable development and a harmonious coexistence with the nature system. Ever since the concept of sustainable development first coined in the Brundtland Report (WCED, 1987), https://www.51lunwen.org/studyinginchina/ evolutional thinking followed up to echo the concept. The same is true in transport industry.

Young等人（2008）的建议，分析为什么绿色价值观的决策过程时，实际购买的产品是至关重要的理解和改变消费者的行为向可持续消费的影响相对较弱。这些方面可以列举如下：

Young et al (2008) suggest analysing why green values have a relatively weaker influence on the decision making process when actually purchasing a product is crucial in understanding and changing consumer behaviour towards sustainable consumption. The aspects can be enumerate as follow:
•  lack of information; 
•  finance; 
•  culture; 
•  habit;
•  brand strength; 
•  demographic characteristics; 
•  lifestyles; 
•  personalities, etc. 

Most chinese concern about environmental issues but it is hard for them to transfer from awareness to action. 

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