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代写英国论文 Analysis of enterprise strategic innovation based on IBM case [2]

论文作者:英语论文网论文属性:本科毕业论文 Thesis登出时间:2012-06-01编辑:Sam xu点击率:5397

论文字数:13000论文编号:org201206012107115870语种:英语 English地区:英国价格:$ 55

关键词:BusinessinnovationManagement

摘要:Competition is the survival and development power under the conditions of market economy, which is also the source of corporate vitality. Meanwhile, the competitive ability of an enterprise decides the enterprise’s competitive status.

r the enterprise dominance in specific industries, it can further absorb market share by utilising the expansion of the market. For an enterprise at a disadvantage, it can analyse the root of the gap, seeking unique space of market by setting new goals. Innovation has become the important strut strength of enterprises’ survival and development. Traditional strategic mode often imminently collapses and the traditional operation mode cannot meet the need. Therefore, managers have to operate companies with brand-new thinking, eliminate old rules, and establish new competition rules of the game. Almost only in this way, can a firm push itself into an impregnable position(Gary Hamel,1994).
1.2 Research Problem
Study about enterprise strategic innovation in this paper, first of all, considers the characteristics of competitive environment, introduces the research background, and points out its significance. Also, it gives literature review about strategic innovation, and concludes the main existing problems in the research. This paper adopts two major methods to analyses IBM's strategic innovation, which are, namely, basic strategic innovation process elements and their mutual relationships, and strategic innovation process and strategic innovative support conditions. Finally, the problems that the enterprises should pay attention to in strategic innovation would be analysed and a viewpoint of future research interests would be demonstrated.

1.3 Research Questions
1.3.1 Factor analysis of enterprise strategic innovation
Enterprise strategic innovative basic elements consist of innovation subject, innovation dynamic, creative action, innovation goal, etc. These factors interact with each other and are interrelated with each other, which forms the activities of https://www.51lunwen.org/ukthesis/2012/0515/1628065878.html strategic innovation. These interactions and interrelatedness are critical to establish innovation mechanism. Correct understanding of these elements is the premise to understand the mechanism of strategic innovation(Michael Porter,1984).
1.3.2 Process analysis of enterprise strategic innovation
Enterprise strategic innovation process is a continuous and parallel process. Fully knowing the three basic issues of innovation strategy formation, implementation and control, we can understand the mechanism of strategic innovation process.

The enterprise strategic management process assumes two roles in enterprise strategic innovation analysis: one is that it stages content change, changing the strategic implementation plan, for example, can lead to enterprise strategic innovation; the other is that enterprise strategic innovation should also abide by strategy formulation, implementation and re-innovation process requirement. Although there is no strict distinction between strategic planning, https://www.51lunwen.org/business/ implementation and control in the actual strategic innovation process, and the three phases are parallel and on-going, in order to explore the mystery, taking them apart for research is necessary. According to the above analysis, a dynamically strategic innovation process framework is created as shown in the following figure.

 


 References
Andrew Campbell and Kathleen Sommers Luchs. 1994. Strategic Synergy.  Butterworth-Heinemann. vol.6, pp.20-25.
Bohman Hakan and Maj-Britt Johansson Lindfors, 1998. Management for change: on strategic change during recession. Journal of Business Research, vol.41, p论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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