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ou are invited to participate in a survey to find out consumer preferences regarding various malt based health drinks available in the market today. It will take approximately 3 minutes to fill this questionnaire.

Your participation in this study is voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you may withdraw from the survey at any point in time. It is very important for us to learn your opinions.

Your survey responses will be coded, remain strictly confidential and be reported only in the aggregate.

Thank you very much for your time and support.

You may start with the survey now.

1) Is Health Drink consumed in your family?

a) Yes

b) No

2) What is your age?

a) < 20 years

b) 20-32 years

c) 33-45 years

d) 46-60 years

e) > 60 years

3) What is your education level?

a) Matric

b) Sr. Secondary

c) Graduate

d) Post Graduate

e) Professional Degree

f) Others

4) What is the size of the family?

a) 1

b) 2

c) 3- 4

d) >4

5) What is the annual average income of the family?

a)

b) Rs. 200,000 - 400,000

c) Rs. 400,000 - 600,000

d) >Rs. 600,000

6) What is the number of children in your family?

a) 0

b) 1-2

c) >2

7) Which health food drink do you drink?

a) Boost

b) Bournvita

c) Complan

d) Horlicks

e) Milo

8) Please rate the importance of the following purchase considerations on a scale of 1(Very unimportant) to 5 (Very Important)?

i) Nourishment

j) Colour

k) Palatability

l) Economy

m) Shelf-presence

n) Packaging

o) Brand Image

p) Promotions

9) Please rate the following sources of information useful for purchase decision on a scale of 1 to 7?

a) Advertisement

b) Children

c) Doctor

d) Family

e) Past experience

f) Retailer

g) Word of mouth

10) Please rate the following brands on the given attributes on a scale of 1(very poor) to 5(excellent).

Boost

Bournvita

Complan

Horlicks

Milo

Nourishment

Colour

Palatability

Economy

Shelf-presence

Brand Image

Promotions

11) How often do you switch health food drink?

a) Never

b) Sometimes

c) Frequently

12) What do you do when your desired brand of health food drink is not available?

a) Go to another place to buy the product

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