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Ⅰ.Introduction
With the development of the times ,eastern and western countries are constantly melting .Previous conservative Chinese people have started to accept some of the western thoughts and have enjoyed western festivals ,and many of them are religious festivals .However，as we all know, a nation’s traditional festivals have connotations for the national culture and are of great significance for the national development .But in China today, western festivals are favored by people, especially young people, while the traditional Chinese festivals are treated coldly .Faced with such an impact, we have to discuss the main causes. At the same time, we should本论文由英语论文网 www.51lunwen.org整理提供 take measures to guide people to have right attitudes to the phenomenon.
Ⅱ. Reasons of the increasing popularity of the western festivals in China
It is not formed in a short time for the impact of western festivals upon the traditional Chinese ones .There are inner and outer reasons for the phenomenon.
A .Reasons of politics and economy
Modern developed western economy is still a kind of target that Chinese people have been catching up with and been learning. Undoubtedly the western culture will accompany the influence of economy and come into China. At the same time, political reasons also lead to conflict between Chinese culture and western one .Due to long –term detention, Chinese people have little knowledge of western festivals, let alone the whole western culture. Therefore, when China opened its door, the western culture came into China. Chinese people are very curious of it. However, the western countries, especially the United States, have always maintained that their own politics, economy and culture are the most perfect in the world .When the United States made political and military competitions with China, the former Soviet Union, also strongly promoted the influence of their culture. However, festivals, as an important part of national culture, will be the first target of the impact of western culture.
B. Reasons of the promotion in business
The popularity of western festivals in China is related to the promotion in business. Every year the various business advertisements, promotional activities will be overwhelming and a lot of goods, service works are in the streets on Christmas, Valentine’s Day. In Hong Kong, when Valentine’s Day, Christmas, ST. Day and some other foreign festivals will be coming, the restaurants will be overcrowded. For the phenomenon, so is the mainland .For example, on Christmas Eve, people send apples, toys to each other in China .But people forget Chinese Valentine ，s day .（July 7of the lunar calendar）
C. Reasons of education and the media
The impact of western festivals upon the traditional Chinese ones is manifested among young people, especially the young students who are the major target of the training of education and the publicity of media. From the education point of view, there are two points: Firstly, the popularity of English has made the culture of the English – speaking countries become more and more popular in China The young people, especially students and workers have a little knowledge of the main western festivals. Secondly, there is the relative lack of the traditional Chinese culture education to the young people. Many young people only know the foreign Christmas tree, Christmas evening, rose and chocolate, but do not pay much attention to the Spring Festival, the