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Section A : Question 2

Here is the Strategic Development Plan of Allied Irish Bank (2007 - 2012)

Background of the Company

Allied Irish Banks (AIB) was structured in 1966, they brought together with the three distinctive Irish Traditional Banking companies:

- the Provincial Bank in 1825

- the Royal Bank, eleven years later for mercantile links;

- the Munster & Leinster that was formed in 1885, considered as the largest banks with the most large scale of branch network

During that moment, the alliance was thinking out a best way to overcome the fragmented nature of the Irish banking industry.

Hence in the middle of 1960s Ireland was changing fast and the merger had strengthened the position of the bank in the developing global business era. Over the decades, the company had showed an increasing expansion in the global arena, from its establishment of branch network in Britain during 1970s to its investment in the USA during 1980s

Four decades since its establishments, it and be said that AIB has a dynamic and successful organization. As a result, in 1966, AIB had showed aggregate assets of ?323.8 million that had grown to ?133 billion

AIB Groups is considered as the leading banking and financial services organization in Ireland that operates principally in Ireland, Britain, Poland and the USA. It has more than 24,000 employees word wide in more than 750 offices . It has four main divisions: AIB Bank (Republic of Ireland); AIB Bank AIB Capital Market; and Poland.

SWOT Analysis

Strengths

§ Strong position in the home market;

§ Good Image of the organization to the home market and other countries;

§ Specializes in straight forward approach banking;

§ Relationship oriented approach.

Weaknesses

§ Do not have enough knowledge and experience towards global banking;

§ Not willing to take the risks;

§ Afraid to jump to the bandwagon of internalization.

Opportunities

§ Blooming domestic economy;

§ Large increases in the credit growth in 1990s and mid-2000s;

§ Development of non-traditional bank;

§ Trends towards international banking market;

§ Exploit the Irish ethnic market in the UK;

§ Access to Asian market;

§ Merging and acquisition.

Threats

§ Growing number of competition;

§ Competition from businesses or banks that are offering e-banking.

The SWOT analysis of AIB which pertains on the different characteristics or attributes of the organization as well as the external environment that can affect the entire decision-making process of AIB. The strength of the company focuses on its strong position in the home market. Thus, it enables the company to have a good image in other countries where in it also offers their services. In addition, the company also specialized in straightforward banking approach and relationship oriented approach where in it is considered as their primary advantage towards their relationship with the customers. The said aspect is the reason why AIB was voted as Britain's greatest bank.

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