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banking system that will give way for future enhancement or changes in the internal and external aspects of the company. In order to support the growth plans from 2007 - 2012, improve AIB's speed to market for new product introduction as well as to provide greater back-office integration, it is important to make a move to transform the core banking system by using packaged banking application that will ensure scalability, performance as well as reliability. This is important due to the growing competition, where in all of the major players in the world of banking are looking for innovative ways to modernize and improve their core systems that can help to reduce the operational costs by changing the massive server farms to a more flexible as well as efficient systems ( 2007).

This strategy will focus on the product development, where in it will focus on the initiative of the company to offer new products. By doing this, it will enable AIB to gain competitive advantage by means of offering differentiate products or services towards the customers. As of now, more and more people are becoming aware of the security issues regarding their money, thus the technological advancement of a bank can affect the image of the brand, thus will help to create a feeling of security for the clients.

Development of Centralized HR Activities

It is important to consider that AIB's human resource management as the company's strengths due to its ability to motivates the employees, particularly the managers to work at their bests, as well as to communicate and relate to the customers in order to give what they needs and want to understand. However, the company is having difficulty in managing in a distance. This is due to the different issues, primarily culture and tradition. It is important to consider that culture plays an important role in the process of motivating employees. It will be important for AIB to apply international standards or principles, however it is important to know that people from other country, primarily Asia, has a different perspective and understanding towards several things, specially in terms of management that are related to leadership styles and approach. This also goes the same as the clients of the company. There are different characteristics between their client from the US and Asia. The said factors must be considered in order to ensure that all of the rules, regulations as well as policies will meet the expectations and needs of all the stakeholders that are involved in the entire process of the company.

This strategy will help the company to have a good customer relationship that will help to strengthen their connection with the customers. The said aspect is very important due to the fact that the attitudes, behaviors and knowledge of the employees, specially the branch managers and front personnel can affect the perception of the clients towards the bank. If the employees or personnel were knowledgeable enough, they will be able to answer the queries of the clients; therefore, it can help to build up trust, and later on strong and long lasting relationship.

Expansion to Asian Market, Particularly in China

As of now, Asia is considered as one of the most profitable on a pre-tax return on asset basis. As a matter of fact, the report of BCG in 2007 showed that the wealth managers in the Asia-Pacific reported a median pre-tax margin of abo