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ses on the management processes instead of products, costs and disapprove of their decision for not growing out of town.

As part of that, Rose decided to have a partnership with HSBC in order to manage the financial division of the company. This is due to the fact that the company, under the previous management showed characteristics such as no coordination across department; as well as the fact that the product proliferation by sub brands had weakened the core proposition. Aside from that, it was also found out that the process from drawing board up to the shop floor was kind of slow that resulted to lack of innovation due to weak pricing strategy.

The change strategy of the company focuses on abandoning , because it was not targeted at natural M&S customers; obtaining Per Una from Davies for ￡123 million; canceling more than 500 food products; developing supply chain and sourcing in order to reduce the overhang of the stock; stopping waste and unnecessary administration costs; improving different core services; returning ￡2.3 billion to the shareholders; moving to out-of-town retail centers; restructuring and redundancy; changing the mentality of the employees; and closing or upgrading the company's stores

The said strategies had been done by focusing on the internal communication process, as well as focusing on the needs and demands of the customers in terms of styles and qualities of their products, as well as the services that are being rendered by the employees towards the customers.

Current Strategies

In 2007, under the new management, M&S had reported its strongest results since 1998, showing a profit of 29%. In addition, the company increased their appeal beyond the middle-aged, middle-class housewives by offering younger brands such as The Limited Collection. The said strategy enables the company to focus on one particular segment of their customers.

The primary problem of the company is the pricing process; this is due to the fact that M&S primarily perched at the top end of the mass market by selling high-quality products that the customers were willing to pay a little more for. However, due to the changing preferences of the customers, together with the growing competition with other stores, primarily Tesco, that is offering the same type of products, the company decided to focus on lowering the price of the products that they are offering. Aside from that the company also focuses on their food division in terms of marketing, by showing to their customers the importance of the quality of their products (2008).
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