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Allied Irish Bank
爱尔兰联合银行

爱尔兰联合银行进行市场进入战略来扩大他们的业务规模。以下是关于适宜的的可行性和可接受性方面作出战略的评价简介。

适宜性

-建立/利用优势

在上世纪九十年代晚期以及二十一世纪早期和中期，由于起伏不定的住房市场，蓬勃发展的商业银行比过去几年赢得了了更高的利润和更低的冲销。这样的盈利和增长对爱尔兰经济产生了积极影响，也有助于AIB应对未来市场发展和融合打下良好的资本基础。

在公司管理的形式上，他们很清楚地意识到国际化不失为企业扩张的一个好方法。

公司为客户推出的好的服务或定制服务对企业进入市场会有很大的帮助。与此同时，他们也很容易通过这种方式来赢得声誉。

在经营银行业务方面的成功经验可以帮助公司更好地控制新合并的公司。
Allied Irish Bank performed the Market Entry strategy to expand their business size. Stated below is the brief of their strategic evaluation in the aspect of suitability feasibility & acceptable.

Suitability

-Build on/exploit strengths

In the late 1990s and early/mid-2000s, and capitalized on the buoyant housing market, booming business banking profits and much lower write-offs than in previous years, such profitability and growth have had a significant positive effect on the Irish Economy. That helps AIB having good capital base for future market development such merging.

Shape Management's sense in the company, they clearly realized that internationalization is a good way for business expansion.

Good/tailored services to be provided by the company towards customers, it can be helpful for the business penetrating into the market. Simultaneously, they are easily winning the reputation too.

Good experiences in managing banking business, that helps the company to control over the new merging company.

-Overcome/avoid weaknesses

Cultural Difference -

the company can't fully twin their culture to other countries, as easy to generate other contingencies problems.

Complicated organizations chart caused human resources problems, like salary expenditure increased, hard to manage….

-Exploit/Develop Opportunity

Economy Growth in East Asia, that creates new opportunities for the company.

Through Merging, obtaining the other customer base, co-efficient is expected.

-Counteract/avoid threats

The other country's government may not allow foreigner to obtain national bank and may set some restriction as a barrier.

Expanding too fast may cause lack of capital if the business is running not as good as expected.

Feasibility

From 1966 to the end of 2005, the assets of $323.8 jumping up to 133 bn. Employee 24000 people and 750 offices now, that proved the company is profitable, emerged in the obvious capital gain and more employee needed

Acceptability

- As the company asset built up rapidly, no wonder the company's price in stock market will be going up as well. That can fulfill the stakeholder needed.

- The company becomes biggest bank in Irish and gradually penetrate into other market and seems grow healthy. Stakeholder should also satisfies for the continually grow.

- Never heard that the company has any news about layoff, so assuming that the company's finance is good and staff is working stably.

- As company focused on the tailored service, their customer's loyal should even be higher.

Page 4 of 12 Subject : Strategic Management

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