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hand, the weaknesses of AIB focuses on its immaturity n terms of international banking, or lack of much knowledge in management in distance. The most visible example is their withdrawal from the Singaporean market. As a result, the company no longer has interests in taking the risks in other important markets in Asia, primarily in China.

There are different opportunities that can be exploited by the company in order to improve and expand. First is the blooming domestic economy as well as the large increase in the credit growth during 1990s and mid-2000s. In addition, there is also a growing trend towards non-traditional banking or e-banking. This is due to the massive impact of the Internet. Thus, it is important to consider that in terms of emerging markets, the leaders in e-banking are found in Asia, and Singapore is considered as the primary e-banking customers, garnering 5% ( 2001). Thus, it shows that it will be important to focus on the Asian market, primarily in China, that is facing fast growth in terms of economic aspects. This can be done by the process of merging and acquisition.

The major threat for the company focuses on the growing number of competitors in the industry, particularly those banks that are offering e-banking features and services.

Mission

The mission of Allied Irish Bank is to strengthen both domestic and international performance and position in the market of the bank.

Objectives

The following are the objectives of AIB:

To maintain the competitive advantage of the company;

To expand the size and branches of AIB in different part of the world;

To promote efficiency, stability and effectiveness of AIB banking system; and

To meet the changing demands, needs and preferences of the people towards their banking experiences.

Strategies

The Ansoff Growth Matrix is a tool that is used in order for a business to decide regarding their product and market growth strategy. It suggests that a business ability to grow depends on whether it markets new or existing products in a new or existing market (2007).

The strategy of AIB will focus on Market development or offering the same product to a new market. This is important due to the growing influence of globalization to the banking system, thus going global is one of the most important way of expansion of size that will help to increase profits. In the case of AIB, the company had been able to apply new technologies including the Internet in their services, that's why it will be important for them to explore and exploit other nations or markets, particularly China. This is due to the continuous growth of Chinese economy. However, alongside with the said strategy, it will also be important to focus on improvement of the core banking system, together with the human resource management.

Recommendations

The following are the recommended strategies:

Improvement of the System

Application of Information System and IT in an organization is one of the most important actions that can be done by the organization due to the fact that it can help them to manage all of the data and information that are important and use it in the process of decision making.

That is why it will be important to focus on application of core