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mong the Chinese people for the purpose of the study. However, keeping in mind the true essence of the approach in mind, which is to deduce behaviour patterns through informal conversations, an attempt was made at ethnography. This involved using various social networking sites and the internet, many Asians (around 25 Chinese people) were contacted and many of these befriended before their opinions were noted down. Many people from China were contacted through facebook, and over a period of many months their views on Korean films were asked and their opinions noted down. Most of them were questioned casually while some were questioned in detail. one of the Chinese friends made a webpage on facebook, on which people were asked about their views on the Korean wave. This also proved to be a very useful activity.

Though this was not fieldwork, it helped gain an insight about the preferences and attitude of the Chinese people about the Korean film industry much more useful than a lot of the secondary data collected.

CHAPTER 5: FINDINGS

5.1 Introduction

Despite the fact that the Korean wave has had a strong influence over Asia, none of the countries have been hit by the phenomenon as severely as China. In this chapter, the data collected is thoroughly analyzed. Statistics are widely used to analyze the factors that have brought about the Korean wave, the extent of the impact of the Korean wave in China, and other parts of Asia, to assess whether the Korean wave is sustainable or not, that is whether is fever is here to stay.

5.2 Statistics

The following are the findings based on the research conducted and the literature reviewed.

5.2.1 Factors that contributed to the creation and expansion of the Korean wave.

Table 5.2.1 shows the various factors that are responsible for triggering the Korean wave in Asia.

The table above depicts the three basic reasons that led to the phenomenon of the Korean wave, according It should be remembered, however, that apart from the reasons identified, the high quality production of the Korean pictures, combined with the aggressive promotional campaigns of the Korean film producers, collaborated to popularize the Korean lifestyle within Asia.

Reflection of the Asian values and sentiments:

Among the driving factors behind the Korean cultural popularity in Asia, was the fact that a lot of Korean films and dramas portrayed the Asian values and traditions. This factor accounts for 39% of the entire Korean wave in the various Asian countries. This was due to the depiction and portrayal of Asian cultural values as well as Asian sentiments in the South Korean pictures, be it the various soap operas, or the movies. Because of this reason, the people of Taiwan, Vienna, Japan and other parts of Asia got extremely attached to the Korean pictures. Most of the Asians preferred the Korean screen over the Japanese, and the west because of the simple reason that the soap operas, and films produced by the Korean productions reflected the typical roles of Asian family members. The themes revolved around the traditio本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。