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The Korean wave swept the Chinese population of their feet. Anywhere you went, you would find posters of Korean pop stars. In bookstores separate shelves were allocated to Korean books and magazines. The youth were particularly influenced by the fashion, style, drama and storyline of Korean movies. Their desire for a modern lifestyle manifested itself in a rush towards the Korean cinema. Another reason for this popularity in China was the fact that the Chinese population was sick of the same old stories and the same old.

5.2.4 Is the Korean wave sustainable?

Despite the extreme influence that the Korean wave had had on the Asian countries, particularly China, the sustainability of the wave is often called into question. A major criticism that is pointed out regarding the Korean wave is the loss of Korean traditional music. According to a Chinese newspaper article, there was a complete absence of the Korean traditional music as soon as the Korean wave hit Asia, and all that was seen was the Korean pop music. Even when the Korean lifestyle started influencing and challenging the lifestyles, and cultural values of the neighboring countries, it was a matter of time until the respective countries took steps to limit such an influence over their own customs. Taiwan, and Vietnam, in particular, threatened the Korean government to increase the number of their shows shown on the Korean television screens, or they would ban the Korean programs in retaliation. All of these facts point to the fact that the Korean film industry, despite being classified as an extraordinarily fast growing industry, soon started to face a decrease in its overall market share.

he growth and improvement in quality was so evident that a fan of the Korean films watching a Korean movie of the 1960's or 1970's would not even recognize it as a Korean film. The film industry that faced a period of boom during the 1990's however, did start to face problems after 2005. The repetition in the themes, stories of the dramas led to a drop in the Korean film industry exports, and even made some of the people predict that it might be the start of the end of the Korean wave. This was also due to the fact that the budgets of the Korean film producers surged up rapidly, movies were produced by a few inexperienced new entrants with a compromise on the quality, and the fall in the export figures. As reported by the Korean Film Council, in 2006, there was a drop of 68% in the Korean film industry's international sales value. This indicated that the Korean film industry was at the maturity stage of its life cycle during 2008. However, the film producers tried a comeback, according to an article.

Eventually, as the industry expanded, the Korean film producers were more eager to fill their pockets rather than to sustain the growth of the Korean wave. According to the minister of Korean culture, the fact that the Korean film producers are not cooperating and interacting with each other is damaging the entire Korean industry and the influence it once had. Moreover, the intense competition from India and China in such a scenario is ringing a warning bell for the Korean film industry. China, in the last year alone witnessed a 65% increase in the sales of ti本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。