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aunched it in late 2010, under the ‘Wave’ brand name which is similar to their Android-powered devices which are branded under the “Galaxy” name. Samsung's this announcement of new Bada OS was a confusing situation for to some people, but Samsung wanted market it under the slogan of “smartphones for everyone”.

At the beginning, Bada OS achieved huge success and at that time it was above the market share of Windows-Phone OS. Samsung helped to turning considerable amount of mobile users into smartphone owners, and Bada seems to be a big part of that.

But after few years, due to its lack of 3rd party application support like Whatsapp, Facebook, Skype… etc. people began to question that, does this Bada OS really a smartphone operating system? In 2012, most of third party developers of Bada, left it due to the dramatic decrement of consumers. In late 2012, Samsung announced that they are abandoning Bada OS and they redirected the project to a new operating system called ‘Tizen’ with collaboration of Intel Corporation.

Nokia’s Innovative Approach
Nokia’s history goes back to 1865, when Fredrik Idestam started his first wood pulp mill at the place called Tammerkoski in South-western Finland. After few years, he opened his second mill on the banks of the ‘Nokianvirta River’ which inspired the name of his company. After decades of development, In 1967, Nokia took its current form as Nokia Corporation as a result of the merging Nokia AB, Finnish Rubber Works which is a manufacturer of tires, rubber boots, and other rubber products founded in 1898, and Finnish Cable Works Ltd, a manufacturer of power and telephone cables founded in 1912. This new Nokia Corporation had five business fields which are rubber, power generation cable, forestry and electronics. (Nokia 2015)

Today, Nokia is mainly focusing on three strong businesses which are Nokia Networks (network infrastructure business) Nokia HERE (location intelligence business) and Nokia Technologies (technology development and intellectual property rights activities). From these businesses, Nokia has around 57,000 employees around the world. Nokia is also a major investor in resource and development, with investment through those three business fields more than EUR 2.5 billion in 2013. (Nokia Corporation 2015)

Until 2011, Nokia also was a major participant in the mobile devices manufacturing field. But Nokia refused to adapt Google Android operating system to their devices and since then Nokia began to losing its market share slowly. Finally Nokia announced an agreement with Microsoft in September 2013, whereby it would sell substantially all of its Devices & Services business to Microsoft and the transaction was completed on April 25, 2014. (Nokia Corporation 2015)

Turning point of Nokia
Nokia has been a pioneer in the smartphone market and they introduced smartphone trend to the consumers with its own Symbian Series 60 devices in 2002. For the next five-six years, Symbian phones kept the leadership position in the smartphone market. a€¬a€¬a€¬a€¬a€¬But in 2007, Apple announced iPhone with full touchscreen and application based operating system which is completely new experience to mobile phone users. With that great innovation, Apple Corporation gave a new definition to a smartphone and how it should be.a€¬

Nokia failed to respond this new iPhone