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with their innovation and they preferred to stick with their outdated mobile phone operating system and mobile phone designs. As the years passed, more consumers shifted to iPhone and the Symbian mobile platform aged, when compared to iOS and, later Android operating system. At the same time, the smartphones became the trend and more and more mobile phone users decided to use those Android and Apple smartphones instead of “feature” phones which only could calling, texting and WAP browsing.

Wayne Lam who is a senior analyst at HIS has stated “In hindsight, Nokia should have responded to the iPhone more quickly. They didn’t make the leap of faith onto Windows Phone until 2011. Now they are suffering from their slow response.” On the other hand, Samsung has progressed quickly into the smartphone market and it had the advantage of working from the beginning. However Nokia had a relatively successful smartphone market and platform therefore Nokia didn’t want to give up the exiting market share. (Chang 2012)

Conclusion 结论
To sum up, Samsung is one of the top-performing businesses in present, and they have sustained high performances and experiences over many decades, and those can be recognised as their strategic methods that involve contribution in global associations, building the links between the top research centres and the industries with vendors. 99% of strategies of Samsung were successful compared to other rivals. Samsung is fully committed in inventing the technologies of future and results-oriented innovations which uplift the existing technologies.

After the tragic downfall of Nokia, it is now slowly rising with the acquisition of Microsoft. The current progress of Nokia has been slow, but steady. Nokia finally overtook Motorola in market share in the third quarter of 2013 In the US and became the fourth-largest smartphone vendor In the US.

Finally, these both companies went through a stage when their products and service weren’t successful how ever after new adaptations and modifications of strategies and innovations Samsung and Nokia were able to reach the path of success.
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