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      沃尔玛是著名的零售业品牌和低价便捷的购物环境，分类范围广泛。对沃尔玛的销售在最近几年有急剧增加，加快海外市场发展的步骤（例如，沃尔玛收购了英国的零售商阿斯达）。沃尔玛拥有高端信息技术支持在世界范围的物流系统实现的核心能力。例如，物流系统的支持下，所有信息如运输，销售，储存，可以清楚地看到每一个商店等全国。这些先进的技术，包括库存管理，销售服务点，国际物流系统和商品展示。超过8400家的世界使顾客在沃尔玛到处购买商品；金融资本makeswal集市大量具有较强的风险承受能力。同时沃尔玛玛莎良好的供应商关系和优秀的员工。

      Strength:business Wal-Mart is renowned retail brands and noted for low price, wide range of categories and convenient shopping.The sales of Wal-Mart increased dramatically in recent years and speed up the steps of development in overseas markets (for example, Wal-Mart acquired UK-based retailer ASDA). Wal-Mart has core competency of high-end information technology to support implement of the logistics system on a world scope.For instance, under the support of the logistics system, all theproducts’logistics information such as transportation, sale, storage, etc. can be clearly seenin every store nationwide. These advanced technologies contain inventory management, point of sale service, international logistics system and Merchandising display. More the 8400 stores in the world make the customers buy the commodities in Wal-Mart everywhere; plenty of financial capital makesWal-Mart have strong risk-bearing capacity. Meanwhile Wal-Marthas good supplier relationship and excellent

      虽然沃尔玛具有领先的技术，大量的storeswhich scatteredaround世界带来不足够强大，在操作上的每一个过程控制的跨度。沃尔玛公司是全球化公司，但到目前为止只有enteredseveral国家不到家乐福。沃尔玛的销售在国内市场占比在世界总销量的60%。因为沃尔玛的好的类别包括许多部门如房子，保健，服装，食品，因此沃尔玛marthave劣势相对于竞争对手，集中在一些关键领域的灵活性。
      Although Wal-Mart has the leading technology, huge amount of the storeswhich scatteredaround the world bring about the span of control not being strong enough in every process of the operation.The Wal-Mart is global company, but so far only has enteredseveral countries less than Carrefour. Wal-Mart’s sales in domestic market account for more than 60% in the total sales in the world. Because Wal-Mart's good categories cover so many departments such as house care, clothing, and food, hence Wal-Marthave disadvantage in the flexibility   comparing to the competitors which focus on some key areas.
      Opportunity: Through acquisitions, mergers or strategic alliances with other international retailers, Wal-Mart can quickly enter new markets, accelerate the pace of globalization.Wal-Mart store opened in the current only in a few countries. Therefore, the expansion of the marketssuch asIndia, China can createplenty of opportunities. Establishing shopping malls proximity to the customers and stores inside the malls can diversify the business and attract more consumers.In general, the big opportunity of Wal-Mart is persistence on the existing strategy—large supermarket.
      Threat:The leading position of Wal-Mart in the retail industry is the target which all rivals want to catch up with. Wal-Mart's globalization strategy means in some countriesit may need to deal with some political problems. The rivals such as Carrefour have taken up a great market share in the world especially in China and Brazil where Wal-Mart performs not well. What is more, the biggest rival https://www.51lunwen.org/business/ —Carrefour make an utmost effort to grab the market in the developing countries which is growing with a high rate.