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the scientist decided to engage in the new venture creation process. At the crux of this matter is a profound determination for personal improvement.

Theme 4: The Opportunity to Improve as a Motivation

The opportunity to improve their current professional position is the fourth emergent theme resident in the motivational assessment of these individuals. Many of these entrepreneurs stated their belief that the benefits of being in business for themselves offered a preferred alternative when considering the potential for increased monetary income, more freedom, a more empowering environment, better work flexibility, and more satisfactory working conditions. This is present in many statements including, “I felt I could have a better work life...” or “I had an opportunity...” Many scientists believed they had an advantage in initiating the process that would be promptly realized. These environmental entrepreneurs were looking for a way to redistribute the various aspects of income, family life, work demands, or expedite better earnings.

Theme 5: Dissatisfaction as a Motivational Theme

The fifth emergent theme of the motivational assessment of these individuals involves the decision to alleviate dissatisfaction with their current situation. Several of these entrepreneurs stated their belief that their current situation was untenable such that starting a business is a preferred alternative. This is indicated in statements like, “I was passed over by my boss...” or “I felt slighted because ...” These entrepreneurs reconciled their belief that the perceived benefit of being in business for themselves outweighed the perceived hardships of staying with their current position. This perception is a preferred alternative when considering the potential reduction in stress, economics of the time to wage equation, demands of overzealous superiors, realistic potential for task assignments, limitations for advancement, and managing expectations for project outcomes and workload. These environmental entrepreneurs were searching for a way to abate or eradicate the hardships, inadequacies, and inequities of their existing professional situation.

Theme 6: Need as a Motive Force

Need arose as an emergent theme in the motivational assessment of some of these individuals. This was present in the decision to promote a more enriching, self-fulfilling, or self-sustaining perspective of their life situation. Several of these entrepreneurs stated their need to have a more gratifying personal life, improved personal relationships with themselves and others, and a more acceptable social life. Many of these entrepreneurs acquiesced to their understanding that maintaining their current situation is not amenable to their desired direction or calling for the future. Statements such as, “I needed to stay closer to home...” or “I needed to rededicate my life...,” show this attitude. The new venture creation process was a preferred alternative when taking into consideration the inability to sustain meaningful relationships, being present for important family or social events, allowances for the demands of personal commitments, control over their time or location, and the desire to seek a more fulfilling future. These environmental entrepreneurs were searching for a way to pursue important aspects of their life, expand into other business or personal endeavors, or control some form of